I’ve worked for a good part of the last decade providing data and analytics support for companies across Arizona. While there are lots of viable data points we can produce for our clients, or they can gleam themselves via Google Analytics, it’s sometimes difficult to make sense of them, or to understand the tangible benefits of the analytics.
For example, if I went up to one of your employees and provided him with a spreadsheet that showed bounce rate, monthly visitors, etc. of your current website, it wouldn’t be very useful to them without some frame of reference. If you are receiving 50 unique visitors per day, is that good or bad? What’s your competition doing? How many of those visitors produce actual sales or at least have some follow through?
What to do with your WordPress Analytics…
Below I’ve summarized some great ways for you to make use of the analytics you are receiving from your WordPress site, and put them to work for your benefit.