Archive for web security

When SEO Works Against You

Back in 2007, we had a client who needed a simple static website for her local small business. “Shelly” was thrilled with the design we created for her. The website was basic with location and service details, while the back-end was fully SEO’d.

In 2015, we caught up with Shelly to chat about her website. She told us that over the last year, she hired a SEO company who promised her the moon. Shelly was frustrated because customers were no longer coming to the website and she was looking for solutions. If only half of the promises came true, this would have been a win for Shelly and her business.

Unfortunately, not a single sale came from those services. Thousands of dollars later, Shelly fired the vendor, but that didn’t end her SEO troubles.
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You need a website. Why not do it yourself?

So you thought you’d find out more and googled do it yourself websites. From a commercial for – “You need a website. Why not do it yourself?” and their home page says “Wix unites beauty and advanced technology to create your stunning website. It’s easy and free.” First I want to say that WIX, among others, does full a useful and needed niche on the internet. But I want to help business owners become informed about how services like theirs fit the small business owner.

So let’s answer the question “Why not DIY?”

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29 WordPress Plugins to Start Your Site With

Here is a list of WordPress Plugins that we use on almost every site we build. We see these as foundational to the process of building and maintaining a healthy, useful and productive WordPress site. We have had good experiences with all of these and recommend them for the purposes outlined here.

WordPress Plugins That We Use and Recommend

One caveat! Please don’t install a bunch of recommended WordPress plugins from anyone’s list without first learning what each one does and how to use each one. You will only frustrate yourself and have a really ugly time wrestling with your website.

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Site Security and ‘Why Can’t I Work on My Site?’

I’m sure most people reading this post have heard the saying, “there’s only so many hours in a day.” And you may be wondering how site security relates to the time management. For most, the saying points to the wise use of our 24 hours each day. You can be productive or let the time waste away.

That idea is not lost on any hacker. To a hacker trying to break into a website – your website – they will try to use as much of every available hour to get in (often using automated software at lightning speed).

A thief’s attempting to rob a bank vault may have the same idea. They would like to get into the vault when the bank is closed, no one is looking and escape without being caught. But the bank security experts have something to make that difficult. The vault has a timer that only allows the vault to open during certain times of a given day. We see the same protection at fast food restaurants and convenience stores.

The principle is sound. Lock it up for a large part of each day so no one can get inside.

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The Nuts and Bolts of a Successful Business Website

There are a few essentials every organization or business should do to keep a positive web presence, but not every business owner knows them. Some of these ‘do’s’ are important to improving the confidence and comfort level of your visitors. Others increase the visibility or popularity of your company’s website and brand. All of these factors together create “Web Presence” and are essential to a successful business website.

What is Web Presence?

Webopedia defines Web Presence like this:

“The term Web presence refers to an individual or business having an established existence on the World Wide Web, through a Web site, e-mail, Internet advertising, blog, or a collection of Web files. Web presence is also called Internet presence.”  – Webopedia, Web Presence

In simple terms, your web presence is the living and breathing essence of your business online.

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Every Great Idea Starts with a Story

From our founder, Kerry Townsend:

Every great idea starts with a story. I’ve always liked the story of David and Goliath. The underdog sheds all the heavy duty trappings of war, gets down to basics and brings down the enemy with a well-placed stone between the eyes. I see us as the coach that helps you, the underdog, realize how to become successful online.

Experienced in Internet Technologies Since 1991.

I am saddened at the ever-growing number of Arizona small businesses joining the “Internet Gold Rush” and getting little or nothing for their time, effort and money. It seems the popular and trending topic is how “your business must be on the web” or die. Or worse, the small business owner has had an awful (can we say expensive?) experience in their attempt at establishing an Internet presence. It’s also likely that you have already invested a considerable amount of effort and money in your “do-nothing” web-site.

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