Archive for SonFisher Web Studios – Page 2

You need a website. Why not do it yourself?

So you thought you’d find out more and googled do it yourself websites. From a commercial for WIX.com – “You need a website. Why not do it yourself?” and their home page says “Wix unites beauty and advanced technology to create your stunning website. It’s easy and free.” First I want to say that WIX, among others, does full a useful and needed niche on the internet. But I want to help business owners become informed about how services like theirs fit the small business owner.

So let’s answer the question “Why not DIY?”

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The Consequences of Duplicate Content

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So you’re wrestling with little or no traffic to you site. The problem might be “duplicate content”… The negatives of duplicate content lie in the penalties of your search engine results. Realizing what can cause this requires you to read a few articles. Since there are so many trusted and reliable sources on this topic, I would like to point you to some quality articles. References:

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Unexpected Content Formatting that Puts Visitors Off

Have you noticed that some of your site’s pages are not holding people for very long? Even when most readers would see that the information offered had value? The explanation for this behavior could be that there are some errors in the formatting of your content. Perhaps the errors are in the grammar applied. Mistakes that can cause your visitors to devalue your content out-of-hand.

Formatting is no small matter to an intelligent and sophisticated audience. An audience like this wants to clearly understand and identify the important points and phrases in your writing. So should you lower the quality of your content or meet this demand?

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29 WordPress Plugins to Start Your Site With

Here is a list of WordPress Plugins that we use on almost every site we build. We see these as foundational to the process of building and maintaining a healthy, useful and productive WordPress site. We have had good experiences with all of these and recommend them for the purposes outlined here.

WordPress Plugins That We Use and Recommend

One caveat! Please don’t install a bunch of recommended WordPress plugins from anyone’s list without first learning what each one does and how to use each one. You will only frustrate yourself and have a really ugly time wrestling with your website.

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Are Website Builders Killing Your Business?

Almost every web hosting company out there (Godaddy, Breezi, Weebly, Jimdo, InMotion, Hibu*, Web.com, Wix, Square, and more) offers some sort of website builder. A word to the wise! There are some serious problems ahead if you decide to invest in these ‘proprietary builders’ for your business website.

Obstacles that can cost you in the long run, don’t just cost your marketing budget, but your time and energy. Before addressing the obstacles, let’s look at trying to use a builder yourself. If you have a small budget and you’re thinking that doing it yourself is the way, awesome! Please set aside at least 3 months worth of learning time to get truly proficient before you publish your site for the world to see. Don’t waste time asking one of your employees to try it out. They cannot communicate the details of the effort enough to help you see how much (or how little) effort really goes into producing a decent result.

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Site Security and ‘Why Can’t I Work on My Site?’

I’m sure most people reading this post have heard the saying, “there’s only so many hours in a day.” And you may be wondering how site security relates to the time management. For most, the saying points to the wise use of our 24 hours each day. You can be productive or let the time waste away.

That idea is not lost on any hacker. To a hacker trying to break into a website – your website – they will try to use as much of every available hour to get in (often using automated software at lightning speed).

A thief’s attempting to rob a bank vault may have the same idea. They would like to get into the vault when the bank is closed, no one is looking and escape without being caught. But the bank security experts have something to make that difficult. The vault has a timer that only allows the vault to open during certain times of a given day. We see the same protection at fast food restaurants and convenience stores.

The principle is sound. Lock it up for a large part of each day so no one can get inside.

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