Archive for site backups

When SEO Works Against You

Back in 2007, we had a client who needed a simple static website for her local small business. “Shelly” was thrilled with the design we created for her. The website was basic with location and service details, while the back-end was fully SEO’d.

In 2015, we caught up with Shelly to chat about her website. She told us that over the last year, she hired a SEO company who promised her the moon. Shelly was frustrated because customers were no longer coming to the website and she was looking for solutions. If only half of the promises came true, this would have been a win for Shelly and her business.

Unfortunately, not a single sale came from those services. Thousands of dollars later, Shelly fired the vendor, but that didn’t end her SEO troubles.
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You need a website. Why not do it yourself?

So you thought you’d find out more and googled do it yourself websites. From a commercial for WIX.com – “You need a website. Why not do it yourself?” and their home page says “Wix unites beauty and advanced technology to create your stunning website. It’s easy and free.” First I want to say that WIX, among others, does full a useful and needed niche on the internet. But I want to help business owners become informed about how services like theirs fit the small business owner.

So let’s answer the question “Why not DIY?”

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29 WordPress Plugins to Start Your Site With

Here is a list of WordPress Plugins that we use on almost every site we build. We see these as foundational to the process of building and maintaining a healthy, useful and productive WordPress site. We have had good experiences with all of these and recommend them for the purposes outlined here.

WordPress Plugins That We Use and Recommend

One caveat! Please don’t install a bunch of recommended WordPress plugins from anyone’s list without first learning what each one does and how to use each one. You will only frustrate yourself and have a really ugly time wrestling with your website.

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