Archive for search engine optimization

How to not get Caught in Google’s Mobile Speed Trap

Google recently announced that beginning July 2018, the loading speed of your website on mobile will affect how Google will rank it. 

Basically, if your website takes too long to load on a mobile device, Google will ignore it and bring up the website — which loads faster — that matches the searcher’s query. 

The good thing is that you have till July to fix your website. So, you ask…

How fast should my website load? 

How to not get caught in Google's Mobile Speed TrapHow’s instantly — 1 second — sound? People today don’t want to wait for anything — especially on a mobile device. Face it, we live in an instant gratification society and Google’s goal is to satisfy the searcher. Why? Because it’s the searcher that clicks on the ads that bring them income. 

A page that takes five seconds to load is 90% more likely to suffer from bounce backs, compared to a page that loads in just one second. (WordStream)

A “bounce” happens when a visitor to your site clicks on a link to your site then leaves within seconds. It usually happens if the site takes too long to load. Google Analytics gives you a “bounce rate”. A bounce rate higher than 50% is bad. That means you’re losing more than 50% of the visitors to your site. 

How can I make my website load faster and beat Google’s Mobile Speed Trap? 

Well, first, use one of these free tools to test your load speed. 

Now, you’re going to see a lot of technical jargon. Don’t even try to understand it. 

Here are 3 of the main factors that may be causing your site to load slow: 

  1. Too much code in the background. This is a major issue with those easy, drag-and-drop website builders. So all those fancy boxes will load nicely, it takes the browser some time to decipher all the code. 
  2. Your picture files are too big. 
  3. Your site is hosted on a cheap, shared-hosting platform.

And these are just 3! Most all of the others are really too technical to get into. 

However, no worries! That’s where the folks at Sonfisher Web Studios can help you out. If you used one of the website speed tests listed and got a bad result, contact Kerry and he’ll be happy to analyze your website and see what can be done so that Google won’t punish you for being too slow. 

Don’t wait till July! Do this now!

by Guest Contributor Giselle Aguiar, AZ Social Media Wiz

About the Author: 

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, the AZ Social Media Wiz, has been doing Internet marketing since 1995. For over 6 years she’s specialized in social media and content marketing and how it affects search engine optimization. She offers free classes on YouTube

When SEO Works Against You

Back in 2007, we had a client who needed a simple static website for her local small business. “Shelly” was thrilled with the design we created for her. The website was basic with location and service details, while the back-end was fully SEO’d.

In 2015, we caught up with Shelly to chat about her website. She told us that over the last year, she hired a SEO company who promised her the moon. Shelly was frustrated because customers were no longer coming to the website and she was looking for solutions. If only half of the promises came true, this would have been a win for Shelly and her business.

Unfortunately, not a single sale came from those services. Thousands of dollars later, Shelly fired the vendor, but that didn’t end her SEO troubles.
Read More →

Reputation Management vs. Credibility Monitoring — What’s the Difference?

You’ve probably heard of reputation management or monitoring. Many online companies offer these somewhat questionable services to help individuals and brands repair their good name online. From bad reviews to social media trolls, keeping your brand’s credibility clean can become time consuming.

Wikipedia breaks down the practice like this:

“Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results.”

Read More →

See What SonFisher Web Studios Can Do for Your Website

Chat with an Expert