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Archive for search engine optimization

Why Your Site Needs a Writer for Great Content

SonFisher has created a great-looking website for you and even provided you with some guidance about critical content it should have, such as About Us and Contact pages (see Kerry’s 4/7/2020 blog on this.)

Writing is a challenge for many people. It’s one thing to write a product description or explain what a WordPress hook does, but something personal like an About Us page or even a FAQ can take more time than you might care to spend. For one thing, you probably know so much about your business that it’s hard for you to find words a layperson can understand, especially if your service or products are a technical nature. Read More →

Can I Modify Client Testimonials?

Note: This is not a comprehensive answer or legal advice. If you have questions, always consult an attorney. My answer here is based upon experience and what I’ve read over the years and my first assumption is that the testimonial/review is intended for display at your website.

Client testimonials are a powerful tool in your marketing kit. As a form of social proof, they build trust and goodwill towards your brand that can be hard to achieve through other marketing. 88% of consumers will use online customer reviews when making any kind of purchase decision. That’s how much we trust even strangers to tell us what we should buy or do. Read More →

How to not get Caught in Google’s Mobile Speed Trap

Reading Time: 2 minutes

Google recently announced that beginning July 2018, the loading speed of your website on mobile will affect how Google will rank it. 

Basically, if your website takes too long to load on a mobile device, Google will ignore it and bring up the website — which loads faster — that matches the searcher’s query. 

The good thing is that you have till July to fix your website. So, you ask…

How fast should my website load? 

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When SEO Works Against You

Back in 2007, we had a client who needed a simple static website for her local small business. “Shelly” was thrilled with the design we created for her. The website was basic with location and service details, while the back-end was fully SEO’d.

In 2015, we caught up with Shelly to chat about her website. She told us that over the last year, she hired a SEO company who promised her the moon. Shelly was frustrated because customers were no longer coming to the website and she was looking for solutions. If only half of the promises came true, this would have been a win for Shelly and her business.

Unfortunately, not a single sale came from those services. Thousands of dollars later, Shelly fired the vendor, but that didn’t end her SEO troubles.
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Reputation Management vs. Credibility Monitoring — What’s the Difference?

You’ve probably heard of reputation management or monitoring. Many online companies offer these somewhat questionable services to help individuals and brands repair their good name online. From bad reviews to social media trolls, keeping your brand’s credibility clean can become time consuming.

Wikipedia breaks down the practice like this:

“Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results.”

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