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When SEO Works Against You

Back in 2007, we had a client who needed a simple static website for her local small business. “Shelly” was thrilled with the design we created for her. The website was basic with location and service details, while the back-end was fully SEO’d.

In 2015, we caught up with Shelly to chat about her website. She told us that over the last year, she hired a SEO company who promised her the moon. Shelly was frustrated because customers were no longer coming to the website and she was looking for solutions. If only half of the promises came true, this would have been a win for Shelly and her business.

Unfortunately, not a single sale came from those services. Thousands of dollars later, Shelly fired the vendor, but that didn’t end her SEO troubles.
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Reputation Management vs. Credibility Monitoring — What’s the Difference?

You’ve probably heard of reputation management or monitoring. Many online companies offer these somewhat questionable services to help individuals and brands repair their good name online. From bad reviews to social media trolls, keeping your brand’s credibility clean can become time consuming.

Wikipedia breaks down the practice like this:

“Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results.”

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Support Your Free WordPress Plugins

Free WordPress Plugins are out there by the tens of thousands (as of this writing 46,773 at WordPress.org alone) and each one is made up of thousands to hundreds of thousands of lines of code. All those lines of code didn’t just come into being from thin air. Plugin authors pour a lot of themselves into the writing and testing of all that code before you ever had a chance to read about it.

My sense of fairness and balance demands that I get vocal with the users of plugins to compensate plugin authors for their efforts. Hold on, I know you’re thinking, “I’m not paying good money for something that’s free!” or “Why compensate anyone for all the useless plugins?”

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