Archive for inexpensive marketing

Is Your Website Working For You? Are You Sure?

The question in the title “Is Your Website Working For You?” is too general. What exactly is it supposed to do? You have to know what success plan it was designed to fulfill before you can answer this question. Of course you didn’t plan to fail. So, you wrote out your success plan for the web site and made it a part of your business plan, right? At this question a lot of people become defensive. From first hand experience, most small businesses don’t have a current business plan. In fact most NEVER had one in writing.

So, you’re not alone and I’m not going to tell you that you need to stop and write your business plan before you go any further. The concepts and information here are important to the success of your business. So, read on. But allow me to encourage you to create a business plan that includes the planning of your web presence. And please, do it soon.

Now, it should be obvious that most websites are designed to be some type of marketing tool. Marketing tools produce something measurable. Let me say that again, marketing tools produce something measurable. A website that doesn’t produce something, has failed as a marketing tool. Read More →

Dirt Cheap Marketing. Can It Be Done?

Here are a few things just about any organization can do to increase the visibility of their website with little or no additional expense! Of course, none of these are absolutely free! Dirt cheap marketing will, at a minimum, have some expense of labor or time. Be sure to use as many of these as you can stand to do and do them as often as you can fit into your schedule.

Inexpensive Marketing, Done Dirt Cheap…

  1. Make your website part of your organization’s overall business strategy. Train staff to know what the website has and how it is organized so they area able to direct inquiries to the website for the latest and greatest.
  2. Writing and posting press releases at free Public Relations sites can generate some traffic, but only if you have something new or newsworthy. If you don’t, you might try making some news by developing an online survey & posting results, holding a contest, celebrating your company anniversary with a giveaway or special event, or announcing a public speaking engagement. Local groups often look for luncheon speakers, convention speakers, etc. Do it for a low-cost (or even free), with the stipulation that your slide show will have your logo and URL on it, or have someone read your short bio before you speak, with some emphasis of your URL.

Read More →

Every Great Idea Starts with a Story

From our founder, Kerry Townsend:

Every great idea starts with a story. I’ve always liked the story of David and Goliath. The underdog sheds all the heavy duty trappings of war, gets down to basics and brings down the enemy with a well-placed stone between the eyes. I see us as the coach that helps you, the underdog, realize how to become successful online.

Experienced in Internet Technologies Since 1991.

I am saddened at the ever-growing number of Arizona small businesses joining the “Internet Gold Rush” and getting little or nothing for their time, effort and money. It seems the popular and trending topic is how “your business must be on the web” or die. Or worse, the small business owner has had an awful (can we say expensive?) experience in their attempt at establishing an Internet presence. It’s also likely that you have already invested a considerable amount of effort and money in your “do-nothing” web-site.

Read More →

See What SonFisher Web Studios Can Do for Your Website

Chat with an Expert