Have you noticed that some of your site’s pages are not holding people for very long? Even when most readers would see that the information offered had value? The explanation for this behavior could be that there are some errors in the formatting of your content. Perhaps the errors are in the grammar applied. Mistakes that can cause your visitors to devalue your content out-of-hand.
Formatting is no small matter to an intelligent and sophisticated audience. An audience like this wants to clearly understand and identify the important points and phrases in your writing. So should you lower the quality of your content or meet this demand?