Archive for domain theft

When SEO Works Against You

Back in 2007, we had a client who needed a simple static website for her local small business. “Shelly” was thrilled with the design we created for her. The website was basic with location and service details, while the back-end was fully SEO’d.

In 2015, we caught up with Shelly to chat about her website. She told us that over the last year, she hired a SEO company who promised her the moon. Shelly was frustrated because customers were no longer coming to the website and she was looking for solutions. If only half of the promises came true, this would have been a win for Shelly and her business.

Unfortunately, not a single sale came from those services. Thousands of dollars later, Shelly fired the vendor, but that didn’t end her SEO troubles.
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Can You Prove That You Really Own Your Website?

Wouldn’t it be scary to think that you may have signed the ‘title’ of your web domain over to a stranger? I’m not trying to scare you, but a little healthy respect is good for your business. Do you think you’re too small an operation to think about this now? Could you have already given it all away? Maybe you don’t think you have. Are you sure? Can you prove ownership in a court of law? Do your really own your website? Does the ‘title’ have an expiration date? If it does, do you know when that is? If there’s a typographical error in the company name, or address, do you know how to fix it?

What to do?

First priority for you as a current or future domain owner; SAFEGUARD THE ‘title’ to your internet property! Because no-one else can do that for you as well as you can. Given the opportunity, there will always be those aiming to steal it out from under your very nose. Even the folks that aren’t out to ‘get you’ can make a mistake that can cost you hours-and-hours of work to repair.

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