You’ve probably heard of reputation management or monitoring. Many online companies offer these somewhat questionable services to help individuals and brands repair their good name online. From bad reviews to social media trolls, keeping your brand’s credibility clean can become time consuming.
Wikipedia breaks down the practice like this:
“Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results.”