So you have a website. That’s an important step for your business. But is it doing everything you need it to? One of the primary purposes of having a website is to attract customers to your business that you can guide through the conversion process to earn sales. But how do you get more customers to your website in the first place?
Use Social Media
Given that billions of people use social media, your customers are almost guaranteed to be using it in some form. That means that you should be as well. Social media can be a great way to increase the visibility of your business and can help direct traffic to your website. You can do this by having a link to your website on your profile and by sharing content that links back to your website. As more customers are exposed to your business, its content, and your profile, you should see a corresponding increase in site traffic directed from your social media accounts.
Improve Your Search Rankings
Given the billions of people who use social media, it’s not realistic to expect to reach everyone you want to target through just that platform. You would be remiss in your duty towards your business if you didn’t take steps to improve your ranking on search engines. More than 90 percent of online experiences start with a simple search. The higher you rank, the more opportunities you’ll have to take advantage of those online experiences. Use SEO strategies like keyword ranking, backlink building, and site optimization to help your site rank higher.
Listing your business on online directories does a couple of things for your business. First, it helps your business get found by people who are looking for the specific services you offer. Second, it can help you boost your search rankings as well. There are lots of different platforms to list your business on. Choose the ones that have a good reputation and make the most sense for your business, being sure to utilize ones that are specific to your industry in addition to more general ones like Google or Bing. Make sure your business listing is complete, accurate, and up to date to get the most benefit.
Getting more customers to your website is an important move that gives your website the chance to do its job. Using social media, improving your search rankings, and getting listed in different directories can all help. While there are other methods you can use as well, these should help get you started in the right direction.
Contact us today so we can help increase your website traffic!