The Consequences of Duplicate Content

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So you’re wrestling with little or no traffic to you site. The problem might be “duplicate content”… The negatives of duplicate content lie in the penalties of your search engine results. Realizing what can cause this requires you to read a few articles. Since there are so many trusted and reliable sources on this topic, I would like to point you to some quality articles. References:

Content which is exactly the same but can be accessed by two URLs. This could be within your blog or could be on some copy-paste blog.
source: http://www.shoutmeloud.com/wordpress-duplicate-content-problems-fixes.html

The temptation is always there to take the cheap or easy way to add new content at your website. But you’ll just have to resist. Duplicate content is extremely easy for the search engines to identify. Once they do, any advantage you may have had is, at best, immediately lost, at worst penalized.

I recommend to anyone writing content for the web, that they test each post or page to see if it may be penalized:

  • Content having more than 30% matching wording between any two pages in the same site, one of the PAGES will most likely be demoted in the search results or totally ignored/removed from the indexes.
  • Content having more than 30% matching wording between any two pages that appear on two different domains (not the same site), one of the SITES will most likely be demoted in the search results or totally ignored/removed from the indexes.

How to measure sameness? You can try copyscape.com to compare two known URLs for sameness. Or you might try CopyScape’s Plagiarism Tool to see if there are any pages online that are too much like one of yours.

More articles on this:

Finally, there is hope to recover from this problem. Google lists some remedies (for more detailed information see references above)

  • Use 301 Redirects
  • Be consistent with link URLs
  • Use country specific top-level domains
  • Syndicate carefully
  • Use Google’s Search Console to tell us how you prefer your site to be indexed
  • Minimize boilerplate repetition
  • Avoid publishing stubs
  • Understand your content management system
  • Minimize similar content
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About the Author: Kerry is the lead website builder at and founder of SonFisher Web Studios in Phoenix Arizona. He enjoys having an empty nest and being married to his wonderful wife since 1976. He started out, in 1995, using a text editor to write HTML & CSS pages, in 2011 he began using Joomla, and soon defected to WordPress. If you want to grow your business, he's your guy. You can find him on LinkedIn and SonFisher.com.

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