In today’s digital age, it’s crucially important to take advantage of online marketing channels. After all, people spend more time than ever on their phones and laptops, and it only makes sense to do your marketing where your audience will see it. Fortunately, it’s not hard to start doing digital marketing well, although it takes a little know-how and practice. Focus on these four approaches to online marketing, and you’ll soon find that you’re generating more sales than ever before.
Email marketing has been around for a long time. In fact, it’s the oldest tactic on this list. Despite its age, email marketing is still going strong, and for a good reason—it works remarkably well. Email is often the first thing people check in the morning and the last thing they check before going to bed. If you can get into your audience’s inboxes, you’ve got a good chance of turning them into repeat customers.
To do email marketing, you’ve got to convince people to sign up for your email list. The simplest way to do this is to incentivize sign-ups by offering something in return. Customers are much more likely to give away their personal information if you provide a downloadable, discount, or freebie in exchange.
Content marketing gives numerous benefits to your digital marketing strategy, so it has become an exceptionally popular strategy right now. This tactic involves creating a variety of helpful content—which might include blog posts, videos, infographics, podcasts, and even memes—that’s associated with your brand. The more content you create, the more easily customers will be able to find your business in search engines. Content marketing also establishes your authority in your field and can increase customer trust, giving you an edge over your competitors.
Social Media Marketing
Facebook, Instagram, Pinterest, and Twitter are great places to connect with your customers. While this tactic may not make you many direct sales (because people don’t typically log in to social media with the intention of buying something), it can boost your brand’s visibility. This makes customers more likely to seek out your brand when they do want to buy something later on.
You have to know your audience to make social media marketing work for you. Which social networks do your customers use most? Focus on just two or three social media sites where you’ll get the best return, instead of trying to maintain a presence on all of them.
Business reviews are a closely-related aspect of social media marketing that is a vital component to generating sales, especially as a small business. When users seek out services or products related to your business, the normal behavior is to look at the local listings with the best reviews. Being able to read high-quality reviews from real customers further legitmizes your business.
Getting your brand and ideas out into the internet isn’t difficult these days. What can be difficult is getting it onto the screens of the people who you want as your customers. Fortunately, the advent of pay-per-click advertising (PPC) makes this much easier. Modern PPC methods will use customer data to display relevant advertisements. This means that if you know what kind of customers you’re looking for, you can target your optimal audience base. Once you craft your advertisements and begin bidding on preferred placement areas, you’re well on your way to building out your customer base and creating the business you know you can become.
If you want your small business to succeed, it’s important to understand digital marketing. Put these tactics to work for you, and your business will thrive—both online and offline. For more practical advice on how to optimize your website and your marketing strategy, contact us today!