Archive for Technical

Is Your Website Working For You? Are You Sure?

The question in the title “Is Your Website Working For You?” is too general. What exactly is it supposed to do? You have to know what success plan it was designed to fulfill before you can answer this question. Of course you didn’t plan to fail. So, you wrote out your success plan for the web site and made it a part of your business plan, right? At this question a lot of people become defensive. From first hand experience, most small businesses don’t have a current business plan. In fact most NEVER had one in writing.

So, you’re not alone and I’m not going to tell you that you need to stop and write your business plan before you go any further. The concepts and information here are important to the success of your business. So, read on. But allow me to encourage you to create a business plan that includes the planning of your web presence. And please, do it soon.

Now, it should be obvious that most websites are designed to be some type of marketing tool. Marketing tools produce something measurable. Let me say that again, marketing tools produce something measurable. A website that doesn’t produce something, has failed as a marketing tool. Read More →

When SEO Works Against You

Back in 2007, we had a client who needed a simple static website for her local small business. “Shelly” was thrilled with the design we created for her. The website was basic with location and service details, while the back-end was fully SEO’d.

In 2015, we caught up with Shelly to chat about her website. She told us that over the last year, she hired a SEO company who promised her the moon. Shelly was frustrated because customers were no longer coming to the website and she was looking for solutions. If only half of the promises came true, this would have been a win for Shelly and her business.

Unfortunately, not a single sale came from those services. Thousands of dollars later, Shelly fired the vendor, but that didn’t end her SEO troubles.
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Every Great Idea Starts with a Story

From our founder, Kerry Townsend:

Every great idea starts with a story. I’ve always liked the story of David and Goliath. The underdog sheds all the heavy duty trappings of war, gets down to basics and brings down the enemy with a well-placed stone between the eyes. I see us as the coach that helps you, the underdog, realize how to become successful online.

Experienced in Internet Technologies Since 1991.

I am saddened at the ever-growing number of Arizona small businesses joining the “Internet Gold Rush” and getting little or nothing for their time, effort and money. It seems the popular and trending topic is how “your business must be on the web” or die. Or worse, the small business owner has had an awful (can we say expensive?) experience in their attempt at establishing an Internet presence. It’s also likely that you have already invested a considerable amount of effort and money in your “do-nothing” web-site.

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