Archive for SEO

Can I Modify Client Testimonials?

Note: This is not a comprehensive answer or legal advice. If you have questions, always consult an attorney. My answer here is based upon experience and what I’ve read over the years and my first assumption is that the testimonial/review is intended for display at your website.

Client testimonials are a powerful tool in your marketing kit. As a form of social proof, they build trust and goodwill towards your brand that can be hard to achieve through other marketing. 88% of consumers will use online customer reviews when making any kind of purchase decision. That’s how much we trust even strangers to tell us what we should buy or do. Read More →

WordPress Blogging Mistakes to Avoid

I have great clients because they’re always teaching me. I don’t know if all of these ideas came from clients but I felt they’d be helpful to a lot of other WordPress bloggers. Here are a few WordPress blogging mistakes to avoid, that I’d like to share with you: Read More →

How to not get Caught in Google’s Mobile Speed Trap

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Google recently announced that beginning July 2018, the loading speed of your website on mobile will affect how Google will rank it. 

Basically, if your website takes too long to load on a mobile device, Google will ignore it and bring up the website — which loads faster — that matches the searcher’s query. 

The good thing is that you have till July to fix your website. So, you ask…

How fast should my website load? 

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Is Your Website Working For You? Are You Sure?

The question in the title “Is Your Website Working For You?” is too general. What exactly is it supposed to do? You have to know what success plan it was designed to fulfill before you can answer this question. Of course you didn’t plan to fail. So, you wrote out your success plan for the web site and made it a part of your business plan, right? At this question a lot of people become defensive. From first hand experience, most small businesses don’t have a current business plan. In fact most NEVER had one in writing.

So, you’re not alone and I’m not going to tell you that you need to stop and write your business plan before you go any further. The concepts and information here are important to the success of your business. So, read on. But allow me to encourage you to create a business plan that includes the planning of your web presence. And please, do it soon.

Now, it should be obvious that most websites are designed to be some type of marketing tool. Marketing tools produce something measurable. Let me say that again, marketing tools produce something measurable. A website that doesn’t produce something, has failed as a marketing tool. Read More →

When SEO Works Against You

Back in 2007, we had a client who needed a simple static website for her local small business. “Shelly” was thrilled with the design we created for her. The website was basic with location and service details, while the back-end was fully SEO’d.

In 2015, we caught up with Shelly to chat about her website. She told us that over the last year, she hired a SEO company who promised her the moon. Shelly was frustrated because customers were no longer coming to the website and she was looking for solutions. If only half of the promises came true, this would have been a win for Shelly and her business.

Unfortunately, not a single sale came from those services. Thousands of dollars later, Shelly fired the vendor, but that didn’t end her SEO troubles.
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Reputation Management vs. Credibility Monitoring — What’s the Difference?

You’ve probably heard of reputation management or monitoring. Many online companies offer these somewhat questionable services to help individuals and brands repair their good name online. From bad reviews to social media trolls, keeping your brand’s credibility clean can become time consuming.

Wikipedia breaks down the practice like this:

“Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results.”

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