Archive for Do It Yourself

Stock photos; finding royalty free images

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We get questions about stock photos from our clients quite often. When it comes to photos for your website – especially content marketing, blogging and social media – you need that extra visual punch. But stock photo services are expensive for start-ups and small businesses. I regularly advise my customers to use free stock photo websites to keep these costs down, whenever possible.

But turning to Google Image Search for photos won’t cut it. The search engine doesn’t allow you to view user agreements and can trip you up if you go this route. Copyright and license infringement is no joke and can bring hefty fines.

You might think, “It’s just a photo!” However, digital products are big business today. Photo supplier, Getty Images has, “an archive of 80 million still images and illustrations” according to Wikipedia and they are known for their feverish pursuit to enforce their licenses. To avoid legal headaches, here are some simple steps to ensure your business is protected.

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You need a website. Why not do it yourself?

So you thought you’d find out more and googled do it yourself websites. From a commercial for WIX.com – “You need a website. Why not do it yourself?” and their home page says “Wix unites beauty and advanced technology to create your stunning website. It’s easy and free.” First I want to say that WIX, among others, does full a useful and needed niche on the internet. But I want to help business owners become informed about how services like theirs fit the small business owner.

So let’s answer the question “Why not DIY?”

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The Consequences of Duplicate Content

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So you’re wrestling with little or no traffic to you site. The problem might be “duplicate content”… The negatives of duplicate content lie in the penalties of your search engine results. Realizing what can cause this requires you to read a few articles. Since there are so many trusted and reliable sources on this topic, I would like to point you to some quality articles. References:

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Unexpected Content Formatting that Puts Visitors Off

Have you noticed that some of your site’s pages are not holding people for very long? Even when most readers would see that the information offered had value? The explanation for this behavior could be that there are some errors in the formatting of your content. Perhaps the errors are in the grammar applied. Mistakes that can cause your visitors to devalue your content out-of-hand.

Formatting is no small matter to an intelligent and sophisticated audience. An audience like this wants to clearly understand and identify the important points and phrases in your writing. So should you lower the quality of your content or meet this demand?

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29 WordPress Plugins to Start Your Site With

Here is a list of WordPress Plugins that we use on almost every site we build. We see these as foundational to the process of building and maintaining a healthy, useful and productive WordPress site. We have had good experiences with all of these and recommend them for the purposes outlined here.

WordPress Plugins That We Use and Recommend

One caveat! Please don’t install a bunch of recommended WordPress plugins from anyone’s list without first learning what each one does and how to use each one. You will only frustrate yourself and have a really ugly time wrestling with your website.

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Are Website Builders Killing Your Business?

Almost every web hosting company out there (Godaddy, Breezi, Weebly, Jimdo, InMotion, Hibu*, Web.com, Wix, Square, and more) offers some sort of website builder. A word to the wise! There are some serious problems ahead if you decide to invest in these ‘proprietary builders’ for your business website.

Obstacles that can cost you in the long run, don’t just cost your marketing budget, but your time and energy. Before addressing the obstacles, let’s look at trying to use a builder yourself. If you have a small budget and you’re thinking that doing it yourself is the way, awesome! Please set aside at least 3 months worth of learning time to get truly proficient before you publish your site for the world to see. Don’t waste time asking one of your employees to try it out. They cannot communicate the details of the effort enough to help you see how much (or how little) effort really goes into producing a decent result.

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