Archive for Digital marketing

Digital Age Marketing Tactics That Generate Sales for Your Small Business

In today’s digital age, it’s crucially important to take advantage of online marketing channels. After all, people spend more time than ever on their phones and laptops, and it only makes sense to do your marketing where your audience will see it. Fortunately, it’s not hard to start doing digital marketing well, although it takes a little know-how and practice. Focus on these four approaches to online marketing, and you’ll soon find that you’re generating more sales than ever before.

Email Marketing

Email marketing has been around for a long time. In fact, it’s the oldest tactic on this list. Despite its age, email marketing is still going strong, and for a good reason—it works remarkably well. Email is often the first thing people check in the morning and the last thing they check before going to bed. If you can get into your audience’s inboxes, you’ve got a good chance of turning them into repeat customers.

To do email marketing, you’ve got to convince people to sign up for your email list. The simplest way to do this is to incentivize sign-ups by offering something in return. Customers are much more likely to give away their personal information if you provide a downloadable, discount, or freebie in exchange.

Content Marketing

Content marketing gives numerous benefits to your digital marketing strategy, so it has become an exceptionally popular strategy right now. This tactic involves creating a variety of helpful content—which might include blog posts, videos, infographics, podcasts, and even memes—that’s associated with your brand. The more content you create, the more easily customers will be able to find your business in search engines. Content marketing also establishes your authority in your field and can increase customer trust, giving you an edge over your competitors.

Social Media Marketing

Facebook, Instagram, Pinterest, and Twitter are great places to connect with your customers. While this tactic may not make you many direct sales (because people don’t typically log in to social media with the intention of buying something), it can boost your brand’s visibility. This makes customers more likely to seek out your brand when they do want to buy something later on.

You have to know your audience to make social media marketing work for you. Which social networks do your customers use most? Focus on just two or three social media sites where you’ll get the best return, instead of trying to maintain a presence on all of them.

Retargeting

Retargeting is a powerful way to ensure your business stays at the top of a potential customer’s mind. In a nutshell, retargeting means that people who visited your site but left without buying anything will continue to see ads for your business around the web. Numerous types of marketing software can help you set up retargeting campaigns.

Wrapping Up

If you want your small business to succeed, it’s important to understand digital marketing. Put these tactics to work for you, and your business will thrive—both online and offline. For more practical advice on how to optimize your website and your marketing strategy, contact us today!

Reputation Management vs. Credibility Monitoring — What’s the Difference?

You’ve probably heard of reputation management or monitoring. Many online companies offer these somewhat questionable services to help individuals and brands repair their good name online. From bad reviews to social media trolls, keeping your brand’s credibility clean can become time consuming.

Wikipedia breaks down the practice like this:

“Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results.”

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The Consequences of Duplicate Content

Reading Time: 2 minutes

So you’re wrestling with little or no traffic to you site. The problem might be “duplicate content”… The negatives of duplicate content lie in the penalties of your search engine results. Realizing what can cause this requires you to read a few articles. Since there are so many trusted and reliable sources on this topic, I would like to point you to some quality articles. References:

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Dirt Cheap Marketing. Can It Be Done?

Here are a few things just about any organization can do to increase the visibility of their website with little or no additional expense! Of course, none of these are absolutely free! Dirt cheap marketing will, at a minimum, have some expense of labor or time. Be sure to use as many of these as you can stand to do and do them as often as you can fit into your schedule.

Inexpensive Marketing, Done Dirt Cheap…

  1. Make your website part of your organization’s overall business strategy. Train staff to know what the website has and how it is organized so they area able to direct inquiries to the website for the latest and greatest.
  2. Writing and posting press releases at free Public Relations sites can generate some traffic, but only if you have something new or newsworthy. If you don’t, you might try making some news by developing an online survey & posting results, holding a contest, celebrating your company anniversary with a giveaway or special event, or announcing a public speaking engagement. Local groups often look for luncheon speakers, convention speakers, etc. Do it for a low-cost (or even free), with the stipulation that your slide show will have your logo and URL on it, or have someone read your short bio before you speak, with some emphasis of your URL.

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