Archive for Digital marketing

Simple Steps That Will Earn Your Website More Clicks

It’s hard to know how to get more people to visit your website. Your business might be doing well, but it’s important to do whatever you can to get more traffic. So what can you do to get more customers to visit your website?

Start Blogging

Blogging can improve your SEO, or search engine optimization, and create content that people will want to click on. Blogging has gotten a bad wrap over the years as something only bored housewives do, but this isn’t the case. There are so many people that use blogs and read them. It’s the perfect way to create content that your customers want to see and talk about things that are important to you and your business. Your business’s blog can be the perfect way to get more people to visit your website and help you to grow your business.

Source: https://www.business2community.com/blogging/5-reasons-why-a-business-blog-is-essential-in-2020-02357294

List Your Business

Fewer and fewer consumers make purchasing decisions without verifying a business’ reputation. They will check reviews and business listings to make sure that you are a legitimate business and won’t try to scam them. It’s also an easy way for customers to find your business’s website. It also gives you the opportunity to keep track of what information is tied to your business. You should be able to manage your business’s name, website, address, phone number, and store hours. This helps you keep control of your business and give potential customers valid information to look for.

Source: https://www.podium.com/article/digital-marketing-home-services/

Use Social Media

Social media is a tool that will help your business become more successful and help you to earn your website more clicks. The traffic to your website can be driven by the posts that you’ve put on your business’s social media. Your potential customers will see the beautiful things you’re posting, click on your business name, and then follow the website link that you’ve put in your bio. It’s the perfect way to drive more traffic to your website and promote your products and services.

Source: https://www.oksbdc.org/why-do-i-need-social-media-marketing-for-my-business/

Creating a website is a difficult task to undertake. You might not know how to earn your website more clicks and sell more products. You can start by blogging, listing your business, and using social media. These things are all great ways to get people to visit your website.

We can help you to create a website that attracts the customers you’re looking for. Contact us to get started!

Website Copy 101: Critical Content That Every Business Should Have on Their Website

When you’re starting a business, setting up a website can seem overwhelming. There are so many decisions to make regarding the layout, images and overall flow that it’s hard to know where to begin. However, there are three critical content pages that all websites need in order to be successful.

About Us

Your “About Us” page is what helps define your brand. This is where you can tell your customers about your company, its history, recognitions and awards it has received and its mission statement. Your mission statement should reflect your company values and what you want your business to be known for. This is your opportunity to personalize your website and set yourself apart from your competitors. Consider adding a brief biography of yourself along with a professional photo to help your customers put a face with your otherwise anonymous company. This is a great way to establish trust before a purchase is made.

Frequently Asked Questions

Brainstorm questions that a consumer would be likely to have while shopping on your website, and be sure to address them on this page. This is a great place to talk about items like shipping, returns, and order cancellations. It will save you a lot of work fielding customer service calls and emails if you have your policies outlined on a page like this, so be sure to communicate your answers clearly and professionally. Also, consider adding answers to other commonly asked questions such as international shipping policies and how to add coupons or discount codes to an online order.

Contact Us

Despite your best efforts at setting up a robust “Frequently Asked Questions” page, you will still have customers who need assistance. Be sure to create a “Contact Us” page with pertinent information such as hours of operation, phone number and an email address where they can send messages. Many websites create a contact form in lieu of an email, which gives customers choices to select so that their messages can be routed to the appropriate person internally. Whichever route you go, make sure you give your customers an easy way to contact you.

Although there’s a lot to consider when creating your website, there are some building blocks that you’ll absolutely need to have before your launch. Start with these informational pages first. They should give you a good idea of how you want the rest of your website to look.

If you need help designing your WordPress website, we can help! Contact us here.

How to Turn Your Site’s Visitors into Customers

Getting your business up and running online with a nice, professional website is certainly rather exciting. There is nothing more rewarding than to take a tour through the clever digital design behind what makes your website truly stunning to view. Yet, despite all the bells, whistles, and dazzling graphical displays, it has been a month and you’re still waiting to make a sale.

Sure, your site has had a few hits. But, for some reason, the traffic visiting your site is not signing up for an account, not placing items in the cart, or not proceeding to the checkout. This scenario can be frustrating to a business owner that has spent large sums of money to develop a website that doesn’t generate much revenue. To make matters worse, when you visit other lesser sites, it seems like their business is booming. What on earth is going on? Probably a lot more than you realize. Here are some ways you can tweak your website to start turning more site visitors into customers, the paying kind, of course!

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Reputation Management vs. Credibility Monitoring — What’s the Difference?

You’ve probably heard of reputation management or monitoring. Many online companies offer these somewhat questionable services to help individuals and brands repair their good name online. From bad reviews to social media trolls, keeping your brand’s credibility clean can become time consuming.

Wikipedia breaks down the practice like this:

“Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results.”

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The Consequences of Duplicate Content

Reading Time: 2 minutes

So you’re wrestling with little or no traffic to you site. The problem might be “duplicate content”… The negatives of duplicate content lie in the penalties of your search engine results. Realizing what can cause this requires you to read a few articles. Since there are so many trusted and reliable sources on this topic, I would like to point you to some quality articles. References:

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Dirt Cheap Marketing. Can It Be Done?

Here are a few things just about any organization can do to increase the visibility of their website with little or no additional expense! Of course, none of these are absolutely free! Dirt cheap marketing will, at a minimum, have some expense of labor or time. Be sure to use as many of these as you can stand to do and do them as often as you can fit into your schedule.

Inexpensive Marketing, Done Dirt Cheap…

  1. Make your website part of your organization’s overall business strategy. Train staff to know what the website has and how it is organized so they area able to direct inquiries to the website for the latest and greatest.
  2. Writing and posting press releases at free Public Relations sites can generate some traffic, but only if you have something new or newsworthy. If you don’t, you might try making some news by developing an online survey & posting results, holding a contest, celebrating your company anniversary with a giveaway or special event, or announcing a public speaking engagement. Local groups often look for luncheon speakers, convention speakers, etc. Do it for a low-cost (or even free), with the stipulation that your slide show will have your logo and URL on it, or have someone read your short bio before you speak, with some emphasis of your URL.

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