Archive for Digital marketing

How to Turn Your Site’s Visitors into Customers

Getting your business up and running online with a nice, professional website is certainly rather exciting. There is nothing more rewarding than to take a tour through the clever digital design behind what makes your website truly stunning to view. Yet, despite all the bells, whistles, and dazzling graphical displays, it has been a month and you’re still waiting to make a sale.

Sure, your site has had a few hits. But, for some reason, the traffic visiting your site is not signing up for an account, not placing items in the cart, or not proceeding to the checkout. This scenario can be frustrating to a business owner that has spent large sums of money to develop a website that doesn’t generate much revenue. To make matters worse, when you visit other lesser sites, it seems like their business is booming. What on earth is going on? Probably a lot more than you realize. Here are some ways you can tweak your website to start turning more site visitors into customers, the paying kind, of course!

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Digital Age Marketing Tactics That Generate Sales for Your Small Business

In today’s digital age, it’s crucially important to take advantage of online marketing channels. After all, people spend more time than ever on their phones and laptops, and it only makes sense to do your marketing where your audience will see it. Fortunately, it’s not hard to start doing digital marketing well, although it takes a little know-how and practice. Focus on these four approaches to online marketing, and you’ll soon find that you’re generating more sales than ever before.

Email Marketing

Email marketing has been around for a long time. In fact, it’s the oldest tactic on this list. Despite its age, email marketing is still going strong, and for a good reason—it works remarkably well. Email is often the first thing people check in the morning and the last thing they check before going to bed. If you can get into your audience’s inboxes, you’ve got a good chance of turning them into repeat customers.

To do email marketing, you’ve got to convince people to sign up for your email list. The simplest way to do this is to incentivize sign-ups by offering something in return. Customers are much more likely to give away their personal information if you provide a downloadable, discount, or freebie in exchange.

Content Marketing

Content marketing gives numerous benefits to your digital marketing strategy, so it has become an exceptionally popular strategy right now. This tactic involves creating a variety of helpful content—which might include blog posts, videos, infographics, podcasts, and even memes—that’s associated with your brand. The more content you create, the more easily customers will be able to find your business in search engines. Content marketing also establishes your authority in your field and can increase customer trust, giving you an edge over your competitors.

Social Media Marketing

Facebook, Instagram, Pinterest, and Twitter are great places to connect with your customers. While this tactic may not make you many direct sales (because people don’t typically log in to social media with the intention of buying something), it can boost your brand’s visibility. This makes customers more likely to seek out your brand when they do want to buy something later on.

You have to know your audience to make social media marketing work for you. Which social networks do your customers use most? Focus on just two or three social media sites where you’ll get the best return, instead of trying to maintain a presence on all of them.

Business reviews are a closely-related aspect of social media marketing that is a vital component to generating sales, especially as a small business. When users seek out services or products related to your business, the normal behavior is to look at the local listings with the best reviews. Being able to read high-quality reviews from real customers further legitmizes your business.

Digital Advertising

Getting your brand and ideas out into the internet isn’t difficult these days. What can be difficult is getting it onto the screens of the people who you want as your customers. Fortunately, the advent of pay-per-click advertising (PPC) makes this much easier. Modern PPC methods will use customer data to display relevant advertisements. This means that if you know what kind of customers you’re looking for, you can target your optimal audience base. Once you craft your advertisements and begin bidding on preferred placement areas, you’re well on your way to building out your customer base and creating the business you know you can become.

Wrapping Up

If you want your small business to succeed, it’s important to understand digital marketing. Put these tactics to work for you, and your business will thrive—both online and offline. For more practical advice on how to optimize your website and your marketing strategy, contact us today!

Reputation Management vs. Credibility Monitoring — What’s the Difference?

You’ve probably heard of reputation management or monitoring. Many online companies offer these somewhat questionable services to help individuals and brands repair their good name online. From bad reviews to social media trolls, keeping your brand’s credibility clean can become time consuming.

Wikipedia breaks down the practice like this:

“Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results.”

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The Consequences of Duplicate Content

Reading Time: 2 minutes

So you’re wrestling with little or no traffic to you site. The problem might be “duplicate content”… The negatives of duplicate content lie in the penalties of your search engine results. Realizing what can cause this requires you to read a few articles. Since there are so many trusted and reliable sources on this topic, I would like to point you to some quality articles. References:

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Dirt Cheap Marketing. Can It Be Done?

Here are a few things just about any organization can do to increase the visibility of their website with little or no additional expense! Of course, none of these are absolutely free! Dirt cheap marketing will, at a minimum, have some expense of labor or time. Be sure to use as many of these as you can stand to do and do them as often as you can fit into your schedule.

Inexpensive Marketing, Done Dirt Cheap…

  1. Make your website part of your organization’s overall business strategy. Train staff to know what the website has and how it is organized so they area able to direct inquiries to the website for the latest and greatest.
  2. Writing and posting press releases at free Public Relations sites can generate some traffic, but only if you have something new or newsworthy. If you don’t, you might try making some news by developing an online survey & posting results, holding a contest, celebrating your company anniversary with a giveaway or special event, or announcing a public speaking engagement. Local groups often look for luncheon speakers, convention speakers, etc. Do it for a low-cost (or even free), with the stipulation that your slide show will have your logo and URL on it, or have someone read your short bio before you speak, with some emphasis of your URL.

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