Archive for Design

You need a website. Why not do it yourself?

So you thought you’d find out more and googled do it yourself websites. From a commercial for – “You need a website. Why not do it yourself?” and their home page says “Wix unites beauty and advanced technology to create your stunning website. It’s easy and free.” First I want to say that WIX, among others, does full a useful and needed niche on the internet. But I want to help business owners become informed about how services like theirs fit the small business owner.

So let’s answer the question “Why not DIY?”

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29 WordPress Plugins to Start Your Site With

Here is a list of WordPress Plugins that we use on almost every site we build. We see these as foundational to the process of building and maintaining a healthy, useful and productive WordPress site. We have had good experiences with all of these and recommend them for the purposes outlined here.

WordPress Plugins That We Use and Recommend

One caveat! Please don’t install a bunch of recommended WordPress plugins from anyone’s list without first learning what each one does and how to use each one. You will only frustrate yourself and have a really ugly time wrestling with your website.

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Are Website Builders Killing Your Business?

Almost every web hosting company out there (Godaddy, Breezi, Weebly, Jimdo, InMotion, Hibu*,, Wix, Square, and more) offers some sort of website builder. A word to the wise! There are some serious problems ahead if you decide to invest in these ‘proprietary builders’ for your business website.

Obstacles that can cost you in the long run, don’t just cost your marketing budget, but your time and energy. Before addressing the obstacles, let’s look at trying to use a builder yourself. If you have a small budget and you’re thinking that doing it yourself is the way, awesome! Please set aside at least 3 months worth of learning time to get truly proficient before you publish your site for the world to see. Don’t waste time asking one of your employees to try it out. They cannot communicate the details of the effort enough to help you see how much (or how little) effort really goes into producing a decent result.

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The Nuts and Bolts of a Successful Business Website

There are a few essentials every organization or business should do to keep a positive web presence, but not every business owner knows them. Some of these ‘do’s’ are important to improving the confidence and comfort level of your visitors. Others increase the visibility or popularity of your company’s website and brand. All of these factors together create “Web Presence” and are essential to a successful business website.

What is Web Presence?

Webopedia defines Web Presence like this:

“The term Web presence refers to an individual or business having an established existence on the World Wide Web, through a Web site, e-mail, Internet advertising, blog, or a collection of Web files. Web presence is also called Internet presence.”  – Webopedia, Web Presence

In simple terms, your web presence is the living and breathing essence of your business online.

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Where to start building your website?

Have you ever been faced with composing a work document, only to hit writer’s block before you begin? Big projects can be hard to start and creating a website is no different. Many of the “big brands” make owning a website appear effortless, but there is a bit of planning that goes into web design – even simple business websites.

When considering how to create a successful website for your small business, we break down the essential “must have” list for starting a successful website.

The Essential “Must-Haves” of a Successful Website

    • Plan your approach. It’s a good idea to write down all the things you want your website to do. Do you want to sell products? You may need an eCommerce site. Do you want to create a community gathering place for your customers to communicate? You may want to get a message board or forum up and running on your page. This isn’t just good planning, many website builders have limitations as do some web hosts. Knowing what elements your business website needs before purchasing hosting or design packages can save you money down the line.

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Every Great Idea Starts with a Story

From our founder, Kerry Townsend:

Every great idea starts with a story. I’ve always liked the story of David and Goliath. The underdog sheds all the heavy duty trappings of war, gets down to basics and brings down the enemy with a well-placed stone between the eyes. I see us as the coach that helps you, the underdog, realize how to become successful online.

Experienced in Internet Technologies Since 1991.

I am saddened at the ever-growing number of Arizona small businesses joining the “Internet Gold Rush” and getting little or nothing for their time, effort and money. It seems the popular and trending topic is how “your business must be on the web” or die. Or worse, the small business owner has had an awful (can we say expensive?) experience in their attempt at establishing an Internet presence. It’s also likely that you have already invested a considerable amount of effort and money in your “do-nothing” web-site.

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