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Archive for Design

3 Areas of Your Website that Deserve the Most Attention

As a side effect of the shift online, many customers will interact with your webpage long before they step foot in your office or store. Your website needs to give a great first impression and needs to be easy to navigate. The last thing you want is to lose potential customers because of a poorly designed website.

Services Pages

The service pages are the meat of your website. They are where potential customers will get the most information about your products or services. You should write descriptions in a way that customers will clearly understand what you offer, and they should also persuade customers to take their business to you instead of your competitors. You can improve your service pages by keeping them simple while also tailoring them to answer your customers’ questions. It is a mix between informing them and convincing them. You want their experience on your website to be easy and quick. The longer it takes, the more likely they are to find another company.

Source: https://gillandrews.com/service-page-on-website/  

Landing Pages

If you have ever advertised online and provided a link to your website, you have probably used a landing page before. This is where customers are sent after they click on an ad for a specific product and then get sent directly to a page where they can look at and buy the product. This is instead of sending links to the home page where the customer could lose their way trying to find exactly what you advertised for.  Landing pages help increase your SEO or search engine optimization by bringing customers directly to your page. Landing pages with video can have a higher conversion rate than other pages by 80 percent. You have a higher chance of making sales when you have a quality landing page.

Source: https://www.podium.com/article/carpet-cleaning-marketing/ 

Contact Information Page

One of the drawbacks of online businesses is that it may become more difficult for customers to directly interact with you as the owner or even your employees. Your website should work towards closing that gap as much as possible. All too often, customers feel forced to search around for a way to contact your company, which can often make them frustrated or lose interest. You can combat this by having a contact page clearly linked at the top of every webpage. You can even have a chat box pop-up when a customer lands on your page to help them along the process.

First impressions matter, but so does every interaction after that. By paying attention to the details in your website, you can increase customer satisfaction by improving their experience.

We can help you to optimize your website to serve your needs. Contact us to get started!

How to Get More People to Stay on Your Website for Longer

You have probably spent a lot of time and energy on your website, and if you aren’t getting the conversions you need, it can be frustrating. That said, there are a lot of things you can do to help encourage customers to stay on your site longer and increase conversions. Here are a few things you can do to help keep customers on your website, so you can build their loyalty and increase your sales.

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Stock Photos; Finding Royalty-Free Images

Reading Time: 2 minutes

We get questions about stock photos from our clients quite often. When it comes to photos for your website – especially content marketing, blogging and social media – you need that extra visual punch. But stock photo services are expensive for start-ups and small businesses. I regularly advise my customers to use free stock photo websites to keep these costs down, whenever possible.

But turning to Google Image Search for photos won’t cut it. The search engine doesn’t allow you to view user agreements and can trip you up if you go this route. Copyright and license infringement is no joke and can bring hefty fines.

You might think, “It’s just a photo!” However, digital products are big business today. Photo supplier, Getty Images has, “an archive of 80 million still images and illustrations” according to Wikipedia and they are known for their feverish pursuit to enforce their licenses. To avoid legal headaches, here are some simple steps to ensure your business is protected.

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You need a website. Why not do it yourself?

So you thought you’d find out more and googled do it yourself websites. From a commercial for WIX.com – “You need a website. Why not do it yourself?” and their home page says “Wix unites beauty and advanced technology to create your stunning website. It’s easy and free.” First I want to say that WIX, among others, does full a useful and needed niche on the internet. But I want to help business owners become informed about how services like theirs fit the small business owner.

So let’s answer the question “Why not DIY?”

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29 WordPress Plugins to Start Your Site With

Here is a list of WordPress Plugins that we use on almost every site we build. We see these as foundational to the process of building and maintaining a healthy, useful and productive WordPress site. We have had good experiences with all of these and recommend them for the purposes outlined here.

WordPress Plugins That We Use and Recommend

One caveat! Please don’t install a bunch of recommended WordPress plugins from anyone’s list without first learning what each one does and how to use each one. You will only frustrate yourself and have a really ugly time wrestling with your website.

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Are Website Builders Killing Your Business?

Almost every web hosting company out there (Godaddy, Breezi, Weebly, Jimdo, InMotion, Hibu*, Web.com, Wix, Square, and more) offers some sort of website builder. A word to the wise! There are some serious problems ahead if you decide to invest in these ‘proprietary builders’ for your business website.

Obstacles that can cost you in the long run, don’t just cost your marketing budget, but your time and energy. Before addressing the obstacles, let’s look at trying to use a builder yourself. If you have a small budget and you’re thinking that doing it yourself is the way, awesome! Please set aside at least 3 months worth of learning time to get truly proficient before you publish your site for the world to see. Don’t waste time asking one of your employees to try it out. They cannot communicate the details of the effort enough to help you see how much (or how little) effort really goes into producing a decent result.

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