Weekdays: 10 a.m - 4 p.m.(623) 210-0019

Archive for Content

Elements You Must Incorporate into Your Website Strategy

Your online presence is likely the biggest point of access you have to offer consumers. Therefore, your website should employ effective strategies to draw in, advertise to, and connect with those consumers so that their experience can always be a positive one! Here are a few things to make sure you incorporate into that website strategy.

Unique Content

Provide content on your page that your customers cannot find anywhere else! Tutorials, infographics, articles on your successes, product highlights, celebrity or influencer endorsements, and customer reviews in various forms are all great ways to mix up the kinds of content on your web pages and keep your customers coming back again and again. This kind of variety with any rate of frequency will require creating a content calendar through which you can brainstorm content topics, create the content itself, and publish it on intervals so that your customer audience has something new to look forward to, incentivizing their revisits.


Every time a consumer searches a topic on the internet, thousands of “search results” come back claiming that topic as part of their site and inviting further investigation. The more relevant or more linked that topic is to your site, the higher up on the result list your site will be! Build strong search engine optimization (SEO) by regularly posting content relevant to your purpose will ensure that your site is easily found in searches. Another way to boost SEO is to have your site linked on other sites—these are called “backlinks”. Backlinks are a critical part of building strong SEO for your website. They essentially create a web of connections that increase the number of entry points to your site, telling search engines that your material is a good source for the tops of search lists.

Communication Opportunities

The best resource you have for knowing what to improve about your company is the customers who do business with it. Because they are your primary means of progress, their experience should be your priority! Open channels of communication with your customers through commentary options on your posts or by providing contact information. Invite them to reach out to you with any questions, comments, or concerns, and then respond to these comments! This will not only prove to your consumers that you are paying attention to them, but that you are also devoted to improving and value their opinions, and that you want them to have a positive experience with your business.


Take advantage of the many tools websites provide for spreading information, introducing your material to new consumers, and communicating with them. This is an asset to the improvement and success of your business.


Read this next: 3 Areas of Your Website that Deserve the Most Attention

Why Your Site Needs a Writer for Great Content

SonFisher has created a great-looking website for you and even provided you with some guidance about critical content it should have, such as About Us and Contact pages (see Kerry’s 4/7/2020 blog on this.)

Writing is a challenge for many people. It’s one thing to write a product description or explain what a WordPress hook does, but something personal like an About Us page or even a FAQ can take more time than you might care to spend. For one thing, you probably know so much about your business that it’s hard for you to find words a layperson can understand, especially if your service or products are a technical nature. Read More →

Website Copy 101: Critical Content That Every Business Should Have on Their Website

When you’re starting a business, setting up a website can seem overwhelming. There are so many decisions to make regarding the layout, images and overall flow that it’s hard to know where to begin. However, there are three critical content pages that all websites need in order to be successful.

About Us

Your “About Us” page is what helps define your brand. This is where you can tell your customers about your company, its history, recognitions and awards it has received and its mission statement. Your mission statement should reflect your company values and what you want your business to be known for. This is your opportunity to personalize your website and set yourself apart from your competitors. Consider adding a brief biography of yourself along with a professional photo to help your customers put a face with your otherwise anonymous company. This is a great way to establish trust before a purchase is made.

Frequently Asked Questions

Brainstorm questions that a consumer would be likely to have while shopping on your website, and be sure to address them on this page. This is a great place to talk about items like shipping, returns, and order cancellations. It will save you a lot of work fielding customer service calls and emails if you have your policies outlined on a page like this, so be sure to communicate your answers clearly and professionally. Also, consider adding answers to other commonly asked questions such as international shipping policies and how to add coupons or discount codes to an online order.

Contact Us

Despite your best efforts at setting up a robust “Frequently Asked Questions” page, you will still have customers who need assistance. Be sure to create a “Contact Us” page with pertinent information such as hours of operation, phone number and an email address where they can send messages. Many websites create a contact form in lieu of an email, which gives customers choices to select so that their messages can be routed to the appropriate person internally. Whichever route you go, make sure you give your customers an easy way to contact you.

Although there’s a lot to consider when creating your website, there are some building blocks that you’ll absolutely need to have before your launch. Start with these informational pages first. They should give you a good idea of how you want the rest of your website to look.

If you need help designing your WordPress website, we can help! Contact us here.

3 Tips for Effective Video Marketing for Your Online Business

YouTube is a popular place for watching videos, and it has also become one of the biggest search engines, making it an important place to put effective video marketing for your online business. Sharing quality video content can help establish your company as a source of information and expertise, adding to the positive impression of what your company has to offer. Here are three essential tips to keep in mind when you’re setting up your online video presence. Read More →

Stock Photos; Finding Royalty-Free Images

Reading Time: 2 minutes

We get questions about stock photos from our clients quite often. When it comes to photos for your website – especially content marketing, blogging and social media – you need that extra visual punch. But stock photo services are expensive for start-ups and small businesses. I regularly advise my customers to use free stock photo websites to keep these costs down, whenever possible.

But turning to Google Image Search for photos won’t cut it. The search engine doesn’t allow you to view user agreements and can trip you up if you go this route. Copyright and license infringement is no joke and can bring hefty fines.

You might think, “It’s just a photo!” However, digital products are big business today. Photo supplier, Getty Images has, “an archive of 80 million still images and illustrations” according to Wikipedia and they are known for their feverish pursuit to enforce their licenses. To avoid legal headaches, here are some simple steps to ensure your business is protected.

Read More →

Why Web Content Matters

There’s more to a website than just design. For a website to be a successful marketing tool to business owners, it needs to go beyond the placeholder status. You need content. Valuable web content.

Let’s look at your site from another perspective; every visitor seeks out a website with a question in mind. Maybe they’re looking for location or contact information. Your visitor could be looking for details about a product or service and want to verify that you can get the job done for them. Or, they could be looking for an expert. We call them web authorities, offering tips, guides and vast amounts of knowledge that keep readers engaged and visiting your site over and over. If you don’t have incredible web content, you may lose traffic and potential sales.

Read More →

See What SonFisher Web Studios Can Do for Your Website

Chat with an Expert

SonFisher Web Studios uses Accessibility Checker to monitor our website's accessibility.