Archive for Content

Why Web Content Matters

There’s more to a website than just design. For a website to be a successful marketing tool to business owners, it needs to go beyond the placeholder status. You need content. Valuable web content.

Let’s look at your site from another perspective; every visitor seeks out a website with a question in mind. Maybe they’re looking for location or contact information. Your visitor could be looking for details about a product or service and want to verify that you can get the job done for them. Or, they could be looking for an expert. We call them web authorities, offering tips, guides and vast amounts of knowledge that keep readers engaged and visiting your site over and over. If you don’t have incredible web content, you may lose traffic and potential sales.

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The Consequences of Duplicate Content

So you’re wrestling with little or no traffic to you site. The problem might be “duplicate content”… The negatives of duplicate content lie in the penalties of your search engine results. Realizing what can cause this requires you to read a few articles. Since there are so many trusted and reliable sources on this topic, I would like to point you to some quality articles. References:

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Unexpected Content Formatting that Puts Visitors Off

Have you noticed that some of your site’s pages are not holding people for very long? Even when most readers would see that the information offered had value? The explanation for this behavior could be that there are some errors in the formatting of your content. Perhaps the errors are in the grammar applied. Mistakes that can cause your visitors to devalue your content out-of-hand.

Formatting is no small matter to an intelligent and sophisticated audience. An audience like this wants to clearly understand and identify the important points and phrases in your writing. So should you lower the quality of your content or meet this demand?

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29 WordPress Plugins to Start Your Site With

Here is a list of WordPress Plugins that we use on almost every site we build. We see these as foundational to the process of building and maintaining a healthy, useful and productive WordPress site. We have had good experiences with all of these and recommend them for the purposes outlined here.

WordPress Plugins That We Use and Recommend

One caveat! Please don’t install a bunch of recommended WordPress plugins from anyone’s list without first learning what each one does and how to use each one. You will only frustrate yourself and have a really ugly time wrestling with your website.

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Is a Multi-language Website for You? Why or Why not?

Of course, the question to have a multi-language website depends upon a few key decisions. Stop to consider the community of people attracted to or interested in your services, products or goals. Do they all speak English? Do they only speak another language? Perhaps their first language is Spanish and they speak some English.

For the sake of discussion, let’s say that portions of your audience fit into each of these situations and call them your multi-language audience. Before discussing how you might accommodate them, look at your resources. Do you have full-time, multi-lingual staff? Are there English speakers and those that speak French? If your staff reflects your multi-language audience, that’s great!

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The Nuts and Bolts of a Successful Business Website

There are a few essentials every organization or business should do to keep a positive web presence, but not every business owner knows them. Some of these ‘do’s’ are important to improving the confidence and comfort level of your visitors. Others increase the visibility or popularity of your company’s website and brand. All of these factors together create “Web Presence” and are essential to a successful business website.

What is Web Presence?

Webopedia defines Web Presence like this:

“The term Web presence refers to an individual or business having an established existence on the World Wide Web, through a Web site, e-mail, Internet advertising, blog, or a collection of Web files. Web presence is also called Internet presence.”  – Webopedia, Web Presence

In simple terms, your web presence is the living and breathing essence of your business online.

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