Archive for Business

Website Copy 101: Essential Copy That Every Business Should Have on Their Website

When you’re starting a business, setting up a website can seem overwhelming. There are so many decisions to make regarding the layout, images and overall flow that it’s hard to know where to begin. However, there are three critical content pages that all websites need in order to be successful.

About Us

Your “About Us” page is what helps define your brand. This is where you can tell your customers about your company, its history, recognitions and awards it has received and its mission statement. Your mission statement should reflect your company values and what you want your business to be known for. This is your opportunity to personalize your website and set yourself apart from your competitors. Consider adding a brief biography of yourself along with a professional photo to help your customers put a face with your otherwise anonymous company. This is a great way to establish trust before a purchase is made.

Frequently Asked Questions

Brainstorm questions that a consumer would be likely to have while shopping on your website, and be sure to address them on this page. This is a great place to talk about items like shipping, returns, and order cancellations. It will save you a lot of work fielding customer service calls and emails if you have your policies outlined on a page like this, so be sure to communicate your answers clearly and professionally. Also, consider adding answers to other commonly asked questions such as international shipping policies and how to add coupons or discount codes to an online order.

Contact Us

Despite your best efforts at setting up a robust “Frequently Asked Questions” page, you will still have customers who need assistance. Be sure to create a “Contact Us” page with pertinent information such as hours of operation, phone number and an email address where they can send messages. Many websites create a contact form in lieu of an email, which gives customers choices to select so that their messages can be routed to the appropriate person internally. Whichever route you go, make sure you give your customers an easy way to contact you.

Although there’s a lot to consider when creating your website, there are some building blocks that you’ll absolutely need to have before your launch. Start with these informational pages first. They should give you a good idea of how you want the rest of your website to look.

If you need help designing your WordPress website, we can help! Contact us here.

How much does a website design cost?

This is a great question that’s asked all the time.

But there is a problem with the assumptions where that question comes from. Many think that buying a website is the same as when you go to a brick and mortar store to buy something off-the-shelf. Where you can get “one of them” anywhere and shop around for a better price because they’re all the same right? Some may think that to buy an “off-the-shelf” manufactured item (one of thousands of identical items) the price is pretty competitive and fairly fixed.

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So Why Does Your Website Hate You?

Reading Time: 5 minutes

Okay, a website cannot hate you. It’s not artificially intelligent or biological, it can’t THINK about hating you. So, hate may be too strong a word but, the feeling may still persist.

How do you make it better? The website, I mean. Here are some things that I see organizations doing wrong, time and time again. Most of these will only cost you some of your time, some will cost very little money. Some of these are able to raise the confidence and comfort level of your visitors. While others increase the visibility and popularity of your company’s website!

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Is The WiFi Safe Here?

Let’s talk about WiFi safety. From the classic movie The Marathon Man there’s the quote, Is It Safe? Many of us think of the internet like electricity, it works or it doesn’t. The computer is either connected or not.  But internet access is more complicated than that, and your wifi safety needs to be considered when planning on doing any WordPress administration/editing on your computer.

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Putting your Web Analytics to good use

I’ve worked for a good part of the last decade providing data and analytics support for companies across Arizona. While there are lots of viable data points we can produce for our clients, or they can gleam themselves via Google Analytics, it’s sometimes difficult to make sense of them, or to understand the tangible benefits of the analytics.  

For example, if I went up to one of your employees and provided him with a spreadsheet that showed bounce rate, monthly visitors, etc. of your current website, it wouldn’t be very useful to them without some frame of reference.  If you are receiving 50 unique visitors per day, is that good or bad?  What’s your competition doing?  How many of those visitors produce actual sales or at least have some follow through?

What to do with your WordPress Analytics…

Below I’ve summarized some great ways for you to make use of the analytics you are receiving from your WordPress site, and put them to work for your benefit.

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Why Did We Choose the WordPress Platform?

I’ve been building websites since 1995. Back then, I was working at Honeywell Aerospace. I was using a text editor and typing the HTML and CSS codes by hand to create each page for static, in-house websites. This was long before SonFisher Web Studios and before I’d ever heard of a content management system (CMS). Fast-forward a few years, and SonFisher Web Studios has grown into a team of designers and content management professionals, both specializing in WordPress for business.

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So Why WordPress?

In 2011 SonFisher Web Studios began looking into content management systems as the industry changed and our clients needs grew. We looked into a different CMS while we were still building static HTML and CSS sites. We knew the industry was moving to a platform based system and we wanted to be among the first to offer this to our customers.

With early platforms there were limitations, crashes, mysterious errors and long hours to get a working website. Finding experts that were willing or able to troubleshoot these issues was difficult, at best.

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