Archive for Business

Internet Access: Where do you connect?

A lot of internet users view the internet the same way they view electricity.  Their computer is either connected or not.  But internet access is a little more complicated than that, and needs to be considered when planning on doing any WordPress administration on your computer.

While certainly you can access the internet, check emails, etc. at your local Starbucks, it’s simply not a secure connection.  Anyone has access to it, so you don’t know if there are any malevolent hackers on the network (AKA people trying to steal your login information to crucial websites) lurking on the public wifi.  

The best way to think about internet access is in the following tiers: Read More →

Putting your Web Analytics to good use

I’ve worked for a good part of the last decade providing data and analytics support for companies across Arizona. While there are lots of viable data points we can produce for our clients, or they can gleam themselves via Google Analytics, it’s sometimes difficult to make sense of them, or to understand the tangible benefits of the analytics.  

For example, if I went up to one of your employees and provided him with a spreadsheet that showed bounce rate, monthly visitors, etc. of your current website, it wouldn’t be very useful to them without some frame of reference.  If you are receiving 50 unique visitors per day, is that good or bad?  What’s your competition doing?  How many of those visitors produce actual sales or at least have some follow through?

What to do with your WordPress Analytics…

Below I’ve summarized some great ways for you to make use of the analytics you are receiving from your WordPress site, and put them to work for your benefit.

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Why Did We Choose the WordPress Platform?

I’ve been building websites since 1995. Back then, I was working at Honeywell Aerospace. I was using a text editor and typing the HTML and CSS codes by hand to create each page for static, in-house websites. This was long before SonFisher Web Studios and before I’d ever heard of a content management system (CMS). Fast-forward a few years, and SonFisher Web Studios has grown into a team of designers and content management professionals, both specializing in WordPress for business.


So Why WordPress?

In 2011 SonFisher Web Studios began looking into content management systems as the industry changed and our clients needs grew. We looked into a different CMS while we were still building static HTML and CSS sites. We knew the industry was moving to a platform based system and we wanted to be among the first to offer this to our customers.

With early platforms there were limitations, crashes, mysterious errors and long hours to get a working website. Finding experts that were willing or able to troubleshoot these issues was difficult, at best.

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Reputation Management vs. Credibility Monitoring — What’s the Difference?

You’ve probably heard of reputation management or monitoring. Many online companies offer these somewhat questionable services to help individuals and brands repair their good name online. From bad reviews to social media trolls, keeping your brand’s credibility clean can become time consuming.

Wikipedia breaks down the practice like this:

“Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results.”

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The Consequences of Duplicate Content

So you’re wrestling with little or no traffic to you site. The problem might be “duplicate content”… The negatives of duplicate content lie in the penalties of your search engine results. Realizing what can cause this requires you to read a few articles. Since there are so many trusted and reliable sources on this topic, I would like to point you to some quality articles. References:

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Are Website Builders Killing Your Business?

Almost every web hosting company out there (Godaddy, Breezi, Weebly, Jimdo, InMotion, Hibu*,, Wix, Square, and more) offers some sort of website builder. A word to the wise! There are some serious problems ahead if you decide to invest in these ‘proprietary builders’ for your business website.

Obstacles that can cost you in the long run, don’t just cost your marketing budget, but your time and energy. Before addressing the obstacles, let’s look at trying to use a builder yourself. If you have a small budget and you’re thinking that doing it yourself is the way, awesome! Please set aside at least 3 months worth of learning time to get truly proficient before you publish your site for the world to see. Don’t waste time asking one of your employees to try it out. They cannot communicate the details of the effort enough to help you see how much (or how little) effort really goes into producing a decent result.

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