Archive for Business

Why Your Site Needs a Writer for Great Content

SonFisher has created a great-looking website for you and even provided you with some guidance about critical content it should have, such as About Us and Contact pages (see Kerry’s 4/7/2020 blog on this.)

Writing is a challenge for many people. It’s one thing to write a product description or explain what a WordPress hook does, but something personal like an About Us page or even a FAQ can take more time than you might care to spend. For one thing, you probably know so much about your business that it’s hard for you to find words a layperson can understand, especially if your service or products are a technical nature.

Writing can be frustrating

Does writing frustrate you?

What should you do? Hire a writer, of course!

Writers Provide Technical Services You Need

A professional writer provides technical services for you in the form of written content and perhaps strategy as well.

 A good writer will research your business and at a minimum, review your website to gain and understanding of how you help your clients/customers. They may interview you to gain unique insights and in effect, put themselves in your shoes as best they can based on the information you provide.

I try to speak to my clients by phone or videoconference. If it doesn’t work because of time zone issues (I’ve written for clients in Australia and South Africa) then email will have to do. In those cases, I send specific questions and encourage clients to just type out their thoughts to me. My job as a writer is to use those thoughts to create content to attract potential customers. I don’t want complete sentences or anything – just information, however raw, that will help me help them.

And believe it or not, I really enjoy doing this. We writers like this line of work!

Writing to Boost SEO

Good writers are also aware of how website software works. I’m a WordPress user myself, which has trained me to think about SEO a lot.

In addition to using keywords while keeping the natural tone and flow Google and other search engines like best, I also understand how to use metadata to further boost site content. So if you give me access to your site, I’ll take the time to add photo captions, insert alt content, and create snippets and page summaries.

Do You Like Writing?

Let’s say you’re one of us – you like to write. That’s great! And by no means would I ever discourage someone from writing their own content.

Still, it won’t hurt to get a second pair of eyes to look over your content. I know from experience it’s difficult to edit your own work. Most people write in a passive because that’s how we speak. Active writing, though, works better when you write for the web.

Writing for the web also means structuring content so that it’s easy to skim if it’s technical or you work in the B2B arena. If your focus is retail or more B2C, content should be easy read on a smartphone where customers are more likely to find your business.

Moreover, that second pair of eyes can give you ideas on how to repurpose your content.

  • Web page content can be used in blogs to further expand on an idea or service
  • Blogs can be used for e-newsletter topics
  • Page and blog content can be used for video scripts, social media messaging, and infographics

Web Content Should Be Regularly Refreshed

You might have good content on your site, but is it current? Have you added new services that aren’t reflected or emphasized on your site? Does it read like last year’s carefree, mask-less lifestyle?

Writers will notice typos, outdated expressions, uneven spaces, and other minor items that added up, can make a site read like an old but still useful brochure. If you’re updating your site design, this is an excellent time to hire a writer to review and refresh your content.

Ruth Ann Monti leads the writing service TimeStorm Communications LLC.

Website Copy 101: Critical Content That Every Business Should Have on Their Website

When you’re starting a business, setting up a website can seem overwhelming. There are so many decisions to make regarding the layout, images and overall flow that it’s hard to know where to begin. However, there are three critical content pages that all websites need in order to be successful.

About Us

Your “About Us” page is what helps define your brand. This is where you can tell your customers about your company, its history, recognitions and awards it has received and its mission statement. Your mission statement should reflect your company values and what you want your business to be known for. This is your opportunity to personalize your website and set yourself apart from your competitors. Consider adding a brief biography of yourself along with a professional photo to help your customers put a face with your otherwise anonymous company. This is a great way to establish trust before a purchase is made.

Frequently Asked Questions

Brainstorm questions that a consumer would be likely to have while shopping on your website, and be sure to address them on this page. This is a great place to talk about items like shipping, returns, and order cancellations. It will save you a lot of work fielding customer service calls and emails if you have your policies outlined on a page like this, so be sure to communicate your answers clearly and professionally. Also, consider adding answers to other commonly asked questions such as international shipping policies and how to add coupons or discount codes to an online order.

Contact Us

Despite your best efforts at setting up a robust “Frequently Asked Questions” page, you will still have customers who need assistance. Be sure to create a “Contact Us” page with pertinent information such as hours of operation, phone number and an email address where they can send messages. Many websites create a contact form in lieu of an email, which gives customers choices to select so that their messages can be routed to the appropriate person internally. Whichever route you go, make sure you give your customers an easy way to contact you.

Although there’s a lot to consider when creating your website, there are some building blocks that you’ll absolutely need to have before your launch. Start with these informational pages first. They should give you a good idea of how you want the rest of your website to look.

If you need help designing your WordPress website, we can help! Contact us here.

How much does a website design cost?

This is a great question that’s asked all the time.

But there is a problem with the assumptions where that question comes from. Many think that buying a website is the same as when you go to a brick and mortar store to buy something off-the-shelf. Where you can get “one of them” anywhere and shop around for a better price because they’re all the same right? Some may think that to buy an “off-the-shelf” manufactured item (one of thousands of identical items) the price is pretty competitive and fairly fixed.

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So Why Does Your Website Hate You?

Reading Time: 5 minutes

Okay, a website cannot hate you. It’s not artificially intelligent or biological, it can’t THINK about hating you. So, hate may be too strong a word but, the feeling may still persist.

How do you make it better? The website, I mean. Here are some things that I see organizations doing wrong, time and time again. Most of these will only cost you some of your time, some will cost very little money. Some of these are able to raise the confidence and comfort level of your visitors. While others increase the visibility and popularity of your company’s website!

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Is The WiFi Safe Here?

Let’s talk about WiFi safety. From the classic movie The Marathon Man there’s the quote, Is It Safe? Many of us think of the internet like electricity, it works or it doesn’t. The computer is either connected or not.  But internet access is more complicated than that, and your wifi safety needs to be considered when planning on doing any WordPress administration/editing on your computer.

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Putting your Web Analytics to good use

I’ve worked for a good part of the last decade providing data and analytics support for companies across Arizona. While there are lots of viable data points we can produce for our clients, or they can gleam themselves via Google Analytics, it’s sometimes difficult to make sense of them, or to understand the tangible benefits of the analytics.  

For example, if I went up to one of your employees and provided him with a spreadsheet that showed bounce rate, monthly visitors, etc. of your current website, it wouldn’t be very useful to them without some frame of reference.  If you are receiving 50 unique visitors per day, is that good or bad?  What’s your competition doing?  How many of those visitors produce actual sales or at least have some follow through?

What to do with your WordPress Analytics…

Below I’ve summarized some great ways for you to make use of the analytics you are receiving from your WordPress site, and put them to work for your benefit.

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