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Archive for Business

3 Areas of Your Website that Deserve the Most Attention

As a side effect of the shift online, many customers will interact with your webpage long before they step foot in your office or store. Your website needs to give a great first impression and needs to be easy to navigate. The last thing you want is to lose potential customers because of a poorly designed website.

Services Pages

The service pages are the meat of your website. They are where potential customers will get the most information about your products or services. You should write descriptions in a way that customers will clearly understand what you offer, and they should also persuade customers to take their business to you instead of your competitors. You can improve your service pages by keeping them simple while also tailoring them to answer your customers’ questions. It is a mix between informing them and convincing them. You want their experience on your website to be easy and quick. The longer it takes, the more likely they are to find another company.

Source: https://gillandrews.com/service-page-on-website/  

Landing Pages

If you have ever advertised online and provided a link to your website, you have probably used a landing page before. This is where customers are sent after they click on an ad for a specific product and then get sent directly to a page where they can look at and buy the product. This is instead of sending links to the home page where the customer could lose their way trying to find exactly what you advertised for.  Landing pages help increase your SEO or search engine optimization by bringing customers directly to your page. Landing pages with video can have a higher conversion rate than other pages by 80 percent. You have a higher chance of making sales when you have a quality landing page.

Source: https://www.podium.com/article/carpet-cleaning-marketing/ 

Contact Information Page

One of the drawbacks of online businesses is that it may become more difficult for customers to directly interact with you as the owner or even your employees. Your website should work towards closing that gap as much as possible. All too often, customers feel forced to search around for a way to contact your company, which can often make them frustrated or lose interest. You can combat this by having a contact page clearly linked at the top of every webpage. You can even have a chat box pop-up when a customer lands on your page to help them along the process.

First impressions matter, but so does every interaction after that. By paying attention to the details in your website, you can increase customer satisfaction by improving their experience.

We can help you to optimize your website to serve your needs. Contact us to get started!

Crucial Features to Add to Your Website

A lot of business is done online, so you need to have a high-end website in order to conduct business. A high-quality website will engage customers and hopefully lead to sales or other participation in your business. In order to achieve this engagement, there are certain elements your website must have. Read More →

Simple Steps That Will Earn Your Website More Clicks

It’s hard to know how to get more people to click to your website. Your business might be doing well, but it’s important to do whatever you can to get more traffic. So what can you do to get more customers to visit your website? Read More →

Why Your Site Needs a Writer for Great Content

SonFisher has created a great-looking website for you and even provided you with some guidance about critical content it should have, such as About Us and Contact pages (see Kerry’s 4/7/2020 blog on this.)

Writing is a challenge for many people. It’s one thing to write a product description or explain what a WordPress hook does, but something personal like an About Us page or even a FAQ can take more time than you might care to spend. For one thing, you probably know so much about your business that it’s hard for you to find words a layperson can understand, especially if your service or products are a technical nature. Read More →

Website Copy 101: Critical Content That Every Business Should Have on Their Website

When you’re starting a business, setting up a website can seem overwhelming. There are so many decisions to make regarding the layout, images and overall flow that it’s hard to know where to begin. However, there are three critical content pages that all websites need in order to be successful.

About Us

Your “About Us” page is what helps define your brand. This is where you can tell your customers about your company, its history, recognitions and awards it has received and its mission statement. Your mission statement should reflect your company values and what you want your business to be known for. This is your opportunity to personalize your website and set yourself apart from your competitors. Consider adding a brief biography of yourself along with a professional photo to help your customers put a face with your otherwise anonymous company. This is a great way to establish trust before a purchase is made.

Frequently Asked Questions

Brainstorm questions that a consumer would be likely to have while shopping on your website, and be sure to address them on this page. This is a great place to talk about items like shipping, returns, and order cancellations. It will save you a lot of work fielding customer service calls and emails if you have your policies outlined on a page like this, so be sure to communicate your answers clearly and professionally. Also, consider adding answers to other commonly asked questions such as international shipping policies and how to add coupons or discount codes to an online order.

Contact Us

Despite your best efforts at setting up a robust “Frequently Asked Questions” page, you will still have customers who need assistance. Be sure to create a “Contact Us” page with pertinent information such as hours of operation, phone number and an email address where they can send messages. Many websites create a contact form in lieu of an email, which gives customers choices to select so that their messages can be routed to the appropriate person internally. Whichever route you go, make sure you give your customers an easy way to contact you.

Although there’s a lot to consider when creating your website, there are some building blocks that you’ll absolutely need to have before your launch. Start with these informational pages first. They should give you a good idea of how you want the rest of your website to look.

If you need help designing your WordPress website, we can help! Contact us here.

How much does a website design cost?

This is a great question that’s asked all the time.

But there is a problem with the assumptions where that question comes from. Many think that buying a website is the same as when you go to a brick and mortar store to buy something off-the-shelf. Where you can get “one of them” anywhere and shop around for a better price because they’re all the same right? Some may think that to buy an “off-the-shelf” manufactured item (one of thousands of identical items) the price is pretty competitive and fairly fixed.

Read More →

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