Digital Age Marketing Tactics That Generate Sales for Your Small Business

In today’s digital age, it’s crucially important to take advantage of online marketing channels. After all, people spend more time than ever on their phones and laptops, and it only makes sense to do your marketing where your audience will see it. Fortunately, it’s not hard to start doing digital marketing well, although it takes a little know-how and practice. Focus on these four approaches to online marketing, and you’ll soon find that you’re generating more sales than ever before.

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Stock Photos; Finding Royalty-Free Images

Reading Time: 2 minutes

We get questions about stock photos from our clients quite often. When it comes to photos for your website – especially content marketing, blogging and social media – you need that extra visual punch. But stock photo services are expensive for start-ups and small businesses. I regularly advise my customers to use free stock photo websites to keep these costs down, whenever possible.

But turning to Google Image Search for photos won’t cut it. The search engine doesn’t allow you to view user agreements and can trip you up if you go this route. Copyright and license infringement is no joke and can bring hefty fines.

You might think, “It’s just a photo!” However, digital products are big business today. Photo supplier, Getty Images has, “an archive of 80 million still images and illustrations” according to Wikipedia and they are known for their feverish pursuit to enforce their licenses. To avoid legal headaches, here are some simple steps to ensure your business is protected.

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So Why Does Your Website Hate You?

Reading Time: 5 minutes

Okay, a website cannot hate you. It’s not artificially intelligent or biological, it can’t THINK about hating you. So, hate may be too strong a word but, the feeling may still persist.

How do you make it better? The website, I mean. Here are some things that I see organizations doing wrong, time and time again. Most of these will only cost you some of your time, some will cost very little money. Some of these are able to raise the confidence and comfort level of your visitors. While others increase the visibility and popularity of your company’s website!

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How to not get Caught in Google’s Mobile Speed Trap

Reading Time: 2 minutes

Google recently announced that beginning July 2018, the loading speed of your website on mobile will affect how Google will rank it. 

Basically, if your website takes too long to load on a mobile device, Google will ignore it and bring up the website — which loads faster — that matches the searcher’s query. 

The good thing is that you have till July to fix your website. So, you ask…

How fast should my website load? 

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29 Best WordPress Plugins For Your Site

Reading Time: 4 minutes

Here is a list of the best WordPress plugins that we use on many sites that we build and support. An ailing website has a difficult time at best to become useful and productive. We have had good experiences with all of these and recommend them for the purposes outlined here. 

  • If you are not paying for WordPress maintenance on your website, then you sorely need these plugins to keep your site healthy and safe.
  • If you are building or supporting a small number of websites these are a great way to gain a more professional reputation. If you are trying to maintain more than say 10 websites, you should seek tools (online or offline) that require less intensive labor on your part.

WordPress Plugins That We Use and Recommend

One caveat! Please don’t install a bunch of recommended WordPress plugins from anyone’s list without first learning what each one does and how to use each one. You will only frustrate yourself and have a really ugly time wrestling with your website.

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Is The WiFi Safe Here?

Let’s talk about WiFi safety. From the classic movie The Marathon Man there’s the quote, Is It Safe? Many of us think of the internet like electricity, it works or it doesn’t. The computer is either connected or not.  But internet access is more complicated than that, and your wifi safety needs to be considered when planning on doing any WordPress administration/editing on your computer.

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