Can I Modify Client Testimonials?

Note: This is not a comprehensive answer or legal advice. If you have questions, always consult an attorney. My answer here is based upon experience and what I’ve read over the years and my first assumption is that the testimonial/review is intended for display at your website.

Client testimonials are a powerful tool in your marketing kit. As a form of social proof, they build trust and goodwill towards your brand that can be hard to achieve through other marketing. 88% of consumers will use online customer reviews when making any kind of purchase decision. That’s how much we trust even strangers to tell us what we should buy or do. Read More →

How much does a website design cost?

This is a great question that’s asked all the time.

But there is a problem with the assumptions where that question comes from. Many think that buying a website is the same as when you go to a brick and mortar store to buy something off-the-shelf. Where you can get “one of them” anywhere and shop around for a better price because they’re all the same right? Some may think that to buy an “off-the-shelf” manufactured item (one of thousands of identical items) the price is pretty competitive and fairly fixed.

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3 Tips for Effective Video Marketing for Your Online Business

YouTube is a popular place for watching videos, and it has also become one of the biggest search engines, making it an important place to put effective video marketing for your online business. Sharing quality video content can help establish your company as a source of information and expertise, adding to the positive impression of what your company has to offer. Here are three essential tips to keep in mind when you’re setting up your online video presence. Read More →

What Could Go Wrong When Building Your Own Website?

You know you need one — a Website, to help promote your business. The question is… should you go the DIY route and build it yourself? Or should you hire a pro? What could possibly go wrong when building your own website? That opens up a bevy of other questions like: 

  • How much is a pro going to cost
  • Do I have the requisite skills and talents to design and build my own?
  • Do I have the time to invest in building it myself? 

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WordPress Blogging Mistakes to Avoid

I have great clients because they’re always teaching me. I don’t know if all of these ideas came from clients but I felt they’d be helpful to a lot of other WordPress bloggers. Here are a few WordPress blogging mistakes to avoid, that I’d like to share with you: Read More →

How to Turn Your Site’s Visitors into Customers

Getting your business up and running online with a nice, professional website is certainly rather exciting. There is nothing more rewarding than to take a tour through the clever digital design behind what makes your website truly stunning to view. Yet, despite all the bells, whistles, and dazzling graphical displays, it has been a month and you’re still waiting to make a sale.

Sure, your site has had a few hits. But, for some reason, the traffic visiting your site is not signing up for an account, not placing items in the cart, or not proceeding to the checkout. This scenario can be frustrating to a business owner that has spent large sums of money to develop a website that doesn’t generate much revenue. To make matters worse, when you visit other lesser sites, it seems like their business is booming. What on earth is going on? Probably a lot more than you realize. Here are some ways you can tweak your website to start turning more site visitors into customers, the paying kind, of course!

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