It’s hard to know how to get more people to click to your website. Your business might be doing well, but it’s important to do whatever you can to get more traffic. So what can you do to get more customers to visit your website? Read More →
SonFisher has created a great-looking website for you and even provided you with some guidance about critical content it should have, such as About Us and Contact pages (see Kerry’s 4/7/2020 blog on this.)
Writing is a challenge for many people. It’s one thing to write a product description or explain what a WordPress hook does, but something personal like an About Us page or even a FAQ can take more time than you might care to spend. For one thing, you probably know so much about your business that it’s hard for you to find words a layperson can understand, especially if your service or products are a technical nature. Read More →
When you’re starting a business, setting up a website can seem overwhelming. There are so many decisions to make regarding the layout, images and overall flow that it’s hard to know where to begin. However, there are three critical content pages that all websites need in order to be successful.
About Us
Your “About Us” page is what helps define your brand. This is where you can tell your customers about your company, its history, recognitions and awards it has received and its mission statement. Your mission statement should reflect your company values and what you want your business to be known for. This is your opportunity to personalize your website and set yourself apart from your competitors. Consider adding a brief biography of yourself along with a professional photo to help your customers put a face with your otherwise anonymous company. This is a great way to establish trust before a purchase is made.
Frequently Asked Questions
Brainstorm questions that a consumer would be likely to have while shopping on your website, and be sure to address them on this page. This is a great place to talk about items like shipping, returns, and order cancellations. It will save you a lot of work fielding customer service calls and emails if you have your policies outlined on a page like this, so be sure to communicate your answers clearly and professionally. Also, consider adding answers to other commonly asked questions such as international shipping policies and how to add coupons or discount codes to an online order.
Contact Us
Despite your best efforts at setting up a robust “Frequently Asked Questions” page, you will still have customers who need assistance. Be sure to create a “Contact Us” page with pertinent information such as hours of operation, phone number and an email address where they can send messages. Many websites create a contact form in lieu of an email, which gives customers choices to select so that their messages can be routed to the appropriate person internally. Whichever route you go, make sure you give your customers an easy way to contact you.
Although there’s a lot to consider when creating your website, there are some building blocks that you’ll absolutely need to have before your launch. Start with these informational pages first. They should give you a good idea of how you want the rest of your website to look.
If you need help designing your WordPress website, we can help! Contact us here.
Note: This is not a comprehensive answer or legal advice. If you have questions, always consult an attorney. My answer here is based upon experience and what I’ve read over the years and my first assumption is that the testimonial/review is intended for display at your website.
Client testimonials are a powerful tool in your marketing kit. As a form of social proof, they build trust and goodwill towards your brand that can be hard to achieve through other marketing. 88% of consumers will use online customer reviews when making any kind of purchase decision. That’s how much we trust even strangers to tell us what we should buy or do. Read More →
This is a great question that’s asked all the time.
But there is a problem with the assumptions where that question comes from. Many think that buying a website is the same as when you go to a brick and mortar store to buy something off-the-shelf. Where you can get “one of them” anywhere and shop around for a better price because they’re all the same right? Some may think that to buy an “off-the-shelf” manufactured item (one of thousands of identical items) the price is pretty competitive and fairly fixed.
YouTube is a popular place for watching videos, and it has also become one of the biggest search engines, making it an important place to put effective video marketing for your online business. Sharing quality video content can help establish your company as a source of information and expertise, adding to the positive impression of what your company has to offer. Here are three essential tips to keep in mind when you’re setting up your online video presence. Read More →