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Elements You Must Incorporate into Your Website Strategy

Your online presence is likely the biggest point of access you have to offer consumers. Therefore, your website should employ effective strategies to draw in, advertise to, and connect with those consumers so that their experience can always be a positive one! Here are a few things to make sure you incorporate into that website strategy.

Unique Content

Provide content on your page that your customers cannot find anywhere else! Tutorials, infographics, articles on your successes, product highlights, celebrity or influencer endorsements, and customer reviews in various forms are all great ways to mix up the kinds of content on your web pages and keep your customers coming back again and again. This kind of variety with any rate of frequency will require creating a content calendar through which you can brainstorm content topics, create the content itself, and publish it on intervals so that your customer audience has something new to look forward to, incentivizing their revisits.

SEO

Every time a consumer searches a topic on the internet, thousands of “search results” come back claiming that topic as part of their site and inviting further investigation. The more relevant or more linked that topic is to your site, the higher up on the result list your site will be! Build strong search engine optimization (SEO) by regularly posting content relevant to your purpose will ensure that your site is easily found in searches. Another way to boost SEO is to have your site linked on other sites—these are called “backlinks”. Backlinks are a critical part of building strong SEO for your website. They essentially create a web of connections that increase the number of entry points to your site, telling search engines that your material is a good source for the tops of search lists.

Communication Opportunities

The best resource you have for knowing what to improve about your company is the customers who do business with it. Because they are your primary means of progress, their experience should be your priority! Open channels of communication with your customers through commentary options on your posts or by providing contact information. Invite them to reach out to you with any questions, comments, or concerns, and then respond to these comments! This will not only prove to your consumers that you are paying attention to them, but that you are also devoted to improving and value their opinions, and that you want them to have a positive experience with your business.

 

Take advantage of the many tools websites provide for spreading information, introducing your material to new consumers, and communicating with them. This is an asset to the improvement and success of your business.

 

Read this next: 3 Areas of Your Website that Deserve the Most Attention

Critical Elements in Creating a Great User Experience

Your chances of finding and gaining customer loyalty rely on a few different things. One, your ability to understand and develop trust between your brand and the audience. Two, the clarity with which you communicate with your customers. And three, the ease in which the ordering of your products takes place. Each of these relies on your ability to make a great user experience.

Intuitive Design

Clear, understandable designs are not necessarily the easiest things to create, but they are effective. According to UX Planet, one of the biggest reasons that companies fail to sell their products online is a confusing or outdated web interface. By implementing better design and clear labels for every kind of person out there, you will encourage more people to test out your products.

Becoming ADA compliant is also essential for any website. This means using colors that anybody can see, and providing alt text for the visually impaired. Intuitive design not only focuses on the masses, but it includes every potential customer.

Faster Speeds

Though customers have access to any information imaginable at the palm of their hands, if it doesn’t show up quickly, they are more likely to try a different website. The same goes for your business’s landing page. Sadly, according to Podium, even five seconds is too long to wait for a page to load on your website.

To combat this, you need to figure out what is causing your page to slow down. Maybe you have the wrong hosting service or too much information that is trying to load. Maybe you have too many pictures. Messy code behind the scenes can screw up your website’s pacing.

Professionalism

Lastly, without a sense of professionalism, you aren’t likely going to create a trustworthy bond with the customer. According to Outbrain, you should use clear language and simple designs so you don’t scare away newcomers. On top of this sense of professionalism, be sure that you are training each employee that goes through your hiring process to understand the information offered at your website and the proper ways to talk with customers.

Using high-quality images on your website is yet another great way to show customers you aren’t an average company. In fact, most websites, that customers trust, have some sort of professional photographer involved with their business.

Be attentive and willing to work with customers who have feedback for you tells them they are heard and appreciated.

These are just a few of the ways you can develop critical customer trust. Don’t be afraid to make big changes to the back-end of your website if need be. Over time, you will find more success!

 

Read this next: How to Drive More Customers to Your Website

3 Areas of Your Website that Deserve the Most Attention

As a side effect of the shift online, many customers will interact with your webpage long before they step foot in your office or store. Your website needs to give a great first impression and needs to be easy to navigate. The last thing you want is to lose potential customers because of a poorly designed website.

Services Pages

The service pages are the meat of your website. They are where potential customers will get the most information about your products or services. You should write descriptions in a way that customers will clearly understand what you offer, and they should also persuade customers to take their business to you instead of your competitors. You can improve your service pages by keeping them simple while also tailoring them to answer your customers’ questions. It is a mix between informing them and convincing them. You want their experience on your website to be easy and quick. The longer it takes, the more likely they are to find another company.

Source: https://gillandrews.com/service-page-on-website/  

Landing Pages

If you have ever advertised online and provided a link to your website, you have probably used a landing page before. This is where customers are sent after they click on an ad for a specific product and then get sent directly to a page where they can look at and buy the product. This is instead of sending links to the home page where the customer could lose their way trying to find exactly what you advertised for.  Landing pages help increase your SEO or search engine optimization by bringing customers directly to your page. Landing pages with video can have a higher conversion rate than other pages by 80 percent. You have a higher chance of making sales when you have a quality landing page.

Source: https://www.podium.com/article/carpet-cleaning-marketing/ 

Contact Information Page

One of the drawbacks of online businesses is that it may become more difficult for customers to directly interact with you as the owner or even your employees. Your website should work towards closing that gap as much as possible. All too often, customers feel forced to search around for a way to contact your company, which can often make them frustrated or lose interest. You can combat this by having a contact page clearly linked at the top of every webpage. You can even have a chat box pop-up when a customer lands on your page to help them along the process.

First impressions matter, but so does every interaction after that. By paying attention to the details in your website, you can increase customer satisfaction by improving their experience.

We can help you to optimize your website to serve your needs. Contact us to get started!

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