In today’s digital age, it’s crucially important to take advantage of online marketing channels. After all, people spend more time than ever on their phones and laptops, and it only makes sense to do your marketing where your audience will see it. Fortunately, it’s not hard to start doing digital marketing well, although it takes a little know-how and practice. Focus on these four approaches to online marketing, and you’ll soon find that you’re generating more sales than ever before.

Email Marketing

Email marketing has been around for a long time. In fact, it’s the oldest tactic on this list. Despite its age, email marketing is still going strong, and for a good reason—it works remarkably well. Email is often the first thing people check in the morning and the last thing they check before going to bed. If you can get into your audience’s inboxes, you’ve got a good chance of turning them into repeat customers.

To do email marketing, you’ve got to convince people to sign up for your email list. The simplest way to do this is to incentivize sign-ups by offering something in return. Customers are much more likely to give away their personal information if you provide a downloadable, discount, or freebie in exchange.

Content Marketing

Content marketing gives numerous benefits to your digital marketing strategy, so it has become an exceptionally popular strategy right now. This tactic involves creating a variety of helpful content—which might include blog posts, videos, infographics, podcasts, and even memes—that’s associated with your brand. The more content you create, the more easily customers will be able to find your business in search engines. Content marketing also establishes your authority in your field and can increase customer trust, giving you an edge over your competitors.

Social Media Marketing

Facebook, Instagram, Pinterest, and Twitter are great places to connect with your customers. While this tactic may not make you many direct sales (because people don’t typically log in to social media with the intention of buying something), it can boost your brand’s visibility. This makes customers more likely to seek out your brand when they do want to buy something later on.

You have to know your audience to make social media marketing work for you. Which social networks do your customers use most? Focus on just two or three social media sites where you’ll get the best return, instead of trying to maintain a presence on all of them.

Retargeting

Retargeting is a powerful way to ensure your business stays at the top of a potential customer’s mind. In a nutshell, retargeting means that people who visited your site but left without buying anything will continue to see ads for your business around the web. Numerous types of marketing software can help you set up retargeting campaigns.

Wrapping Up

If you want your small business to succeed, it’s important to understand digital marketing. Put these tactics to work for you, and your business will thrive—both online and offline. For more practical advice on how to optimize your website and your marketing strategy, contact us today!