Digital Age Marketing Tactics That Generate Sales for Your Small Business

In today’s digital age, it’s crucially important to take advantage of online marketing channels. After all, people spend more time than ever on their phones and laptops, and it only makes sense to do your marketing where your audience will see it. Fortunately, it’s not hard to start doing digital marketing well, although it takes a little know-how and practice. Focus on these four approaches to online marketing, and you’ll soon find that you’re generating more sales than ever before.

Email Marketing

Email marketing has been around for a long time. In fact, it’s the oldest tactic on this list. Despite its age, email marketing is still going strong, and for a good reason—it works remarkably well. Email is often the first thing people check in the morning and the last thing they check before going to bed. If you can get into your audience’s inboxes, you’ve got a good chance of turning them into repeat customers.

To do email marketing, you’ve got to convince people to sign up for your email list. The simplest way to do this is to incentivize sign-ups by offering something in return. Customers are much more likely to give away their personal information if you provide a downloadable, discount, or freebie in exchange.

Content Marketing

Content marketing gives numerous benefits to your digital marketing strategy, so it has become an exceptionally popular strategy right now. This tactic involves creating a variety of helpful content—which might include blog posts, videos, infographics, podcasts, and even memes—that’s associated with your brand. The more content you create, the more easily customers will be able to find your business in search engines. Content marketing also establishes your authority in your field and can increase customer trust, giving you an edge over your competitors.

Social Media Marketing

Facebook, Instagram, Pinterest, and Twitter are great places to connect with your customers. While this tactic may not make you many direct sales (because people don’t typically log in to social media with the intention of buying something), it can boost your brand’s visibility. This makes customers more likely to seek out your brand when they do want to buy something later on.

You have to know your audience to make social media marketing work for you. Which social networks do your customers use most? Focus on just two or three social media sites where you’ll get the best return, instead of trying to maintain a presence on all of them.

Retargeting

Retargeting is a powerful way to ensure your business stays at the top of a potential customer’s mind. In a nutshell, retargeting means that people who visited your site but left without buying anything will continue to see ads for your business around the web. Numerous types of marketing software can help you set up retargeting campaigns.

Wrapping Up

If you want your small business to succeed, it’s important to understand digital marketing. Put these tactics to work for you, and your business will thrive—both online and offline. For more practical advice on how to optimize your website and your marketing strategy, contact us today!

Stock photos; finding royalty free images

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We get questions about stock photos from our clients quite often. When it comes to photos for your website – especially content marketing, blogging and social media – you need that extra visual punch. But stock photo services are expensive for start-ups and small businesses. I regularly advise my customers to use free stock photo websites to keep these costs down, whenever possible.

But turning to Google Image Search for photos won’t cut it. The search engine doesn’t allow you to view user agreements and can trip you up if you go this route. Copyright and license infringement is no joke and can bring hefty fines.

You might think, “It’s just a photo!” However, digital products are big business today. Photo supplier, Getty Images has, “an archive of 80 million still images and illustrations” according to Wikipedia and they are known for their feverish pursuit to enforce their licenses. To avoid legal headaches, here are some simple steps to ensure your business is protected.

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So Why Does Your Website Hate You?

Reading Time: 5 minutes

Okay, a website cannot hate you. It’s not artificially intelligent or biological, it can’t THINK about hating you. So, hate may be too strong a word but, the feeling may still persist.

How do you make it better? The website, I mean. Here are some things that I see organizations doing wrong, time and time again. Most of these will only cost you some of your time, some will cost very little money. Some of these are able to raise the confidence and comfort level of your visitors. While others increase the visibility and popularity of your company’s website!

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How to not get Caught in Google’s Mobile Speed Trap

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Google recently announced that beginning July 2018, the loading speed of your website on mobile will affect how Google will rank it. 

Basically, if your website takes too long to load on a mobile device, Google will ignore it and bring up the website — which loads faster — that matches the searcher’s query. 

The good thing is that you have till July to fix your website. So, you ask…

How fast should my website load? 

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29 Best WordPress Plugins For Your Site

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Here is a list of the best WordPress plugins that we use on many sites that we build and support. An ailing website has a difficult time at best to become useful and productive. We have had good experiences with all of these and recommend them for the purposes outlined here. 

  • If you are not paying for WordPress maintenance on your website, then you sorely need these plugins to keep your site healthy and safe.
  • If you are building or supporting a small number of websites these are a great way to gain a more professional reputation. If you are trying to maintain more than say 10 websites, you should seek tools (online or offline) that require less intensive labor on your part.

WordPress Plugins That We Use and Recommend

One caveat! Please don’t install a bunch of recommended WordPress plugins from anyone’s list without first learning what each one does and how to use each one. You will only frustrate yourself and have a really ugly time wrestling with your website.

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Internet Access: Where do you connect?

A lot of internet users view the internet the same way they view electricity.  Their computer is either connected or not.  But internet access is a little more complicated than that, and needs to be considered when planning on doing any WordPress administration on your computer.

While certainly you can access the internet, check emails, etc. at your local Starbucks, it’s simply not a secure connection.  Anyone has access to it, so you don’t know if there are any malevolent hackers on the network (AKA people trying to steal your login information to crucial websites) lurking on the public wifi.  

The best way to think about internet access is in the following tiers: Read More →

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