Getting your business up and running online with a nice, professional website is certainly rather exciting. There is nothing more rewarding than to take a tour through the clever digital design behind what makes your website truly stunning to view. Yet, despite all the bells, whistles, and dazzling graphical displays, it has been a month and you are still waiting to make your first sale. Sure, your site has had a few hits.
But, for some reason, the traffic visiting your site is not signing up for an account, not placing items in the cart, or not proceeding to the checkout. This scenario can be frustrating to a business owner that has spent large sums of money to develop a website that does not generate much revenue. To make matters worse, when you visit other lesser sites, it seems like their business is booming. What on earth is going on? Probably a lot more than you realize. Here are some ways you can tweak your website to start turning visitors into paying customers.
Keep it Simple
Many online businesses start out missing the point of how to convert leads to sales with a website. The problem is far more common than you might think. These companies build a website that is jam packed with so many options to choose from that the sheer volume of options is overwhelming to the people visiting their website. Most online consumers hit up websites looking for something specific, and having an endless menu of too many options can actually hinder user experience. It is far better to scale down the volume of options on your website to make it easier for visiting traffic to find what they are looking for quickly. When visitors see too many options, they will flee your website faster than they came to it. When they see an easy way to move through categories or search for precisely what they are looking for, then you are in a much better position to convert visitors into paying customers.
Reviews Are Critical
Most customers trust online reviews as if they came from a friend or family member. When your website has no product or service reviews, it can be difficult to compel potential visitors to follow through with the sale on your website. Also, reviews give repeat customers reasons to return to your website again and again. Today’s online consumer is far savvier about reading reviews before buying a product than in the past. Product and service reviews are a critical part of an augmented user experience that leads to improved customer satisfaction.
Faster Load Times
There is nothing more frustrating for a potential customer than to visit a website and sit there for what seems like forever waiting for your company website to load. Lengthy website loading times are one of the biggest turn-offs to online customers who demand quick and easy access to the websites they grace with their presence. In fact, if your website takes longer than 2 or 3 seconds to load, then chances are you lost the customer before they ever took the time to browse through your site. Fixing any problems with a slow-loading website are critical to keeping customers around.
Related: Launch Digital Marketing
Make Them An Offer They Cannot Refuse
The general rules for marketing and piquing customer interest still apply online. Sometimes you have to get the ball rolling by giving a little to get some reciprocation from your website traffic. If you make a tempting offer on your website that is hard to walk away from, this will go a long way to getting people to buy your products and tell their friends about the great deal they got from your website. There is no shame in using a few tried and true website marketing approaches to get a desired outcome. You can be sure that most successful websites do that and more to keep customers loyal to their brand.
There is far more to building a website than slapping it together, crossing your fingers, and hoping to make millions overnight. For most online companies, there is a learning curve to developing a website that is truly effective at appealing to web traffic and converting leads into sales. To generate real customer loyalty, your website has to truly become a hub for customer satisfaction, and this may be a huge insight lacking in your design efforts. This is why it is critical to do a lot of research into what makes some retail websites more successful than others. You never know when grasping that one truly revolutionary website design idea will change the whole way your company interacts with traffic online.