YouTube is a popular place for watching videos, and it has also become one of the biggest search engines, making it an important place to do video marketing for your online business. Sharing quality video content can help establish your company as a source of information and expertise, adding to the positive impression of what your company has to offer. Here are three essential tips to keep in mind when you’re setting up your online video presence.
Establishing a YouTube or online video presence would be unhelpful if clients always forget you are there. Ensure that you update your page often and keep it current with new, interesting content. That will help your video page appear higher in searches and make it more likely for new clients to find you.
There are a lot of resources that can help with setting a posting schedule, determining the best times to upload, and managing your content. YouTube has its own video scheduling program that many channels use to ensure that content is always going live on their pages.
Diversify Your Content
Your viewers are always looking for unique content, especially if your clients are subscribed to your YouTube page. Always having the same type of content can backfire. Viewers will be less likely to watch all your videos or subscribe to a page that looks repetitive.
Instead, diversify the types of videos that you produce. An example can be seen in doTERRA’s YouTube channel. They don’t just talk about their product — they also talk about their company, events, holistic healing, and other relevant topics. The more unique your content is, the better it will set you apart from other companies in your niche and encourage more engagement with your brand.
Maintain a Visual Style Guide
Your videos may be wonderfully produced, have creative content and be interesting to view. Of course, none of that will help your business if no one clicks on your content. Developing a page with a professional appearance will help immensely with attracting and retaining viewers. Create a visual style guide to inform the design of your page header and video thumbnails. Chirp’s channel is a good example of consistent formatting and tone, which adds to the brand’s perceived authority and reliability. Consistency will make your videos more appealing to viewers and ultimately help the videos rank better in searches.
Building an online presence is vital for any company looking to expand. Incorporating video can help elevate the positive impact of your online presence. While establishing a beautiful YouTube channel may take time, it is sure to drive more traffic to your company if it’s done well.
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