How's Your Web Presence?
There are many aspects to a valuable "web presence" that are
easy and inexpensive to put into motion. Others require money and
effort that demand a more careful and considered approach. Here
are some introspective questions to ask yourself:
- Are my visitors coming back? Are they seeing a benefit from
visiting my web site?
- Am I seeing a benefit from the visitors to my web site? Have
my sales increased? Do my sales turn-around faster, smoother or
less expensive for me?
- How many of my visitors are converting to customers? How
about repeat customers?
- Is my web site getting enough visitors (that become
customers) to justify the expense?
- Is the content at my web site current and relevant enough to
bring visitors back? If the potential customer perceives that
yours is a dead web site then they believe that you're
organization / company is 'D E A D' and gone
too.
