How's Your Web Presence?

There are many aspects to a valuable "web presence" that are easy and inexpensive to put into motion or improve upon. Others require money and effort that demand a more careful and considered approach. Here are some introspective questions to trigger change that can produce noticeable value:

• Are our visitors coming back? Why should they? What is the perceived benefit?
• Does our business see a benefit from our site visitors? Have our sales increased? Do sales turn-around faster, smoother or less expensive for us?
• How many of our visitors are converting to customers? Or repeat customers?
• Is our web site getting enough conversions (visitors that become customers) to justify the expense?
• Is the content at our web site relevant and fresh enough to bring visitors back? Every week, month, quarter, year?
• Could our visitors think that a "dead web site" is a 'D E A D' business?