Glossary: Internet Terms

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404

Refers to an Error Page which can often be customized (e.g. - "The page you requested was not found on this server")

B2B

Business to Business - sales transaction(s) between businesses

B2C

Business to Customer (or Consumer) - sales transaction(s) between a business and a person.

bot

A program used by search engines to locate websites and store the indexable content of the pages found.

CSS

Cascading Style Sheets - makes the look and feel of web pages easier work with.

IP

Internet Provider - Same as ISP

ISP

Internet Service Provider - the business providing access to the internet.

IT

Information Technology - a frequently used way of referring to the computer department in a company.

PPC

Pay Per Click - a type of advertising service with some search engine where you pay a premium each time someone clicks on a link to your website.

PR

Page Rank - Google's method of systematically assigning importance or relevance to a page because of what other pages link to that page.

ROI

Return on Investment - A positive ROI means you're getting more out of an effort that you are putting into it. A negative one probably means you're bleeding green!

SE

Search Engine - Like Google, Bing, Yahoo, Lycos, etc.

SEO

Search Engine Optimization - Changes to the code that web pages are made of so that the SE's will put those pages higher in the search results that web surfers see.

SERP

Search Engine Results Page - refers to the position (from the top) of your web site when you try to find it on a search engine

Spider

the act of indexing content from the pages found at a website.

URL

Uniform Resource Locator - a shorthand, but fancy way of saying "web address"